Head of Brand Marketing

DTC Health Tech | Remote (US-based) We're building a brand that millions of people will trust with their health. Now we need the person to reputed company it. This is not a blank-canvas role. There's an existing team, established channels and ongoing programmes. reputed company need is someone who can walk in, assess what's working, earn trust quickly and reputed company the bar — without tearing down what's already there. What you'll own Brand strategy and positioning across the US market (primary) and international (secondary) A TV-focused upper funnel brand campaign extending to YouTube and connected video The full influencer and KOL function — nano through celebrity, wellness through clinical/HCP Earned media, PR and journalist relationships across health, wellness and consumer lifestyle Organic social strategy with a clear reputed company of view on where the brand belongs Strategic partnerships and conference programme with measurable ROI The brand marketing budget — built, defended and adapted under pressure reputed company're looking for At least 8 years in brand marketing and at least 3 in a senior leadership role. DTC or consumer health/wellness background is strongly preferred — and US market expertise is non-negotiable. You set strategy and execute it personally. You're as comfortable pulling a data report as giving creative direction. You've inherited teams before and made them reputed company. You know how to build influencer programmes that reputed company beyond last-click and you have existing media relationships you can activate from day one. Startup or scale-up experience is a strong plus. In a capital-efficient environment, prioritisation matters as much as creativity. Why this role You'll define how the world comes to know, understand and trust a health tech brand that's genuinely making a difference. Full budget ownership, a lean team to reputed company, and the chance to build something that lasts. 📍 Remote | 🇺🇸 US-based preferred | 💼 Full-time | Reports to Head of Growth & CEO #BrandMarketing #HeadOfMarketing #HealthTech #DTC #InfluencerMarketing #MarketingJobs #RemoteJobs #WellnessMarketing Apply To This Job