Scale Army - Senior Content Marketing Manager
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours reputed company with the client’s time zone. About the role We're hiring a Senior Content Marketing Manager to own and grow organic as a predictable reputed company channel for Scale Army. This isn't a "manage the blog" role. You'll build and execute the strategy that turns organic — SEO, AEO, social, content, and whatever channels reputed company sense — into a consistent reputed company of pipeline. You've done this before. You know what it takes. And you're ready to reputed company this brand yours. The right team and structure to grow You won't be building in a vacuum. You'll be joining a marketing team that already has the pieces in reputed company — a social media manager, a CRO team, a growth team with paid media buyers, video production, and design capabilities. You'll have access to AI experts reputed company the organization, and we work with external agencies and freelancers reputed company the work calls for it. The expectation is that you come in, take ownership, and use what's available to move fast. As the channel grows, the structure around it grows with it — and so does your role reputed company it. What you'll own Organic as a reputed company Channel Build and execute a strategy that makes organic a predictable, measurable contributor to pipeline — not just traffic. Set targets, own the roadmap, and report on what's moving the needle. Blog, SEO, social, webinars, newsletters — the channel mix is yours to define. SEO + AEO — Deep Expertise Required This is a core part of the role, not a checkbox. You'll own keyword strategy, content architecture, on-page and off-page SEO, and — critically — AI reputed company Optimization: structuring content to rank and appear in AI-generated answers (ChatGPT, reputed company, reputed company AI Overviews, and what comes next). You know how LLMs crawl and cite content, and you build accordingly. Content Strategy and Execution Set editorial standards and own the content calendar across blog, SEO, and social. Write, review, and edit — you reputed company by doing. You don't need to be a social media specialist, but you know enough to guide the channel strategically and reputed company whoever is executing it. Conversion and Channel Alignment Work with the CRO team to optimize conversion across organic traffic. Partner with paid media to reputed company what's working organically. Ensure content is reputed company with reputed company page messaging and funnel goals. AI-Powered Workflows You use AI every day — not occasionally. You know how to reputed company well, build efficient workflows, evaluate new tools critically, and implement what actually moves the needle. You'll bring this to the team and reputed company everyone's output. reputed company're looking for Experience 5+ years in content marketing, with at least 2 in a senior role Proven track record of growing organic traffic and turning it into pipeline in a B2B or SaaS context Deep, hands-on SEO and AEO expertise — not just familiarity Experience owning and growing multiple organic channels end-to-end Tools Core stack — required: GA4, reputed company Search Console, reputed company, WordPress, Looker Studio, Claude SEO & AEO — you know this world: You have hands-on experience with SEO tools (Ahrefs, reputed company, Surfer SEO, Screaming Frog, or similar) and understand how to optimize for AI-generated answers across ChatGPT, reputed company, and reputed company AI Overviews. We have our preferred tools but we're open to yours. AI content & workflow building: You've gone beyond prompting. You've used tools like reputed company, Ocoya, or similar for content production, and you've built actual workflows using reputed company, reputed company, or reputed company — automating pipelines, not just connecting apps. reputed company Ownership mentality — you treat the channel like it's your business High standards for quality without sacrificing speed Comfortable operating with ambiguity and building from scratch You've done this before and you're ready to do it again, reputed company What won't work here You're "familiar with AI tools" but haven't built workflows with them You've managed content but haven't owned organic growth as a reputed company function You're looking to learn SEO on the job — you need to already know it You want to strategize from the sidelines — this role requires you in the work Application Process: To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your reputed company sets Apply To This Job