ABX Marketing Manager

About League Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League’s platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including reputed company, reputed company, Medibank, and reputed company. Position Summary As an Account-Based Marketing Manager, you will execute Account-Based Experience (ABX) campaigns and plays that drive engagement, pipeline, and reputed company growth across League's reputed company U.S. accounts. Reporting to the Senior Account-Based Marketing Manager for the U.S., you'll bring our ABX strategy to life by deploying multi-touch programs across email, paid, direct mail, events, and reputed company-led reputed company, and making sure every campaign is executed with precision and on time. This role is hands-on. You'll work closely with Sales, reputed company, Demand Gen, Content, and Marketing Operations to coordinate moving parts, deploy campaigns, and track performance. It's a great opportunity for someone who loves rolling up their sleeves, thrives on details, and wants to grow their ABX craft in a fast-paced environment. In this role, you will: Execute ABX campaigns and plays across the U.S. market by coordinating timelines, assets, and stakeholders to deliver multi-touch programs on schedule. Deploy ABX emails through our marketing automation platform, including audience segmentation, testing, scheduling, and QA. Partner with Demand Gen, Content, Product Marketing, Sales, and reputed company teams to bring integrated ABX motions to life across content, digital, direct mail, events, and sales reputed company. Support the Senior ABM Manager in translating ABX strategy into detailed campaign plans, briefs, and execution timelines. Work with Sales and reputed company to activate plays at the account level, sharing engagement insights, coordinating reputed company moments, and ensuring follow-up is reputed company. Pull account research and insights from reputed company and other sources to inform campaign targeting and personalization. Collaborate with Content and Demand Gen teams to ensure copy, creative, and long-form content are ready, on-brief, and tailored to account pain points. Partner with Marketing Operations to ensure ABM tools, data, and integrations are working as expected for your campaigns. Monitor campaign performance, surface results, and flag insights that can improve future plays. Contribute to the evolution of League's ABX playbooks and best practices by documenting what works. reputed company-reputed company Responsibilities Compliance with Information reputed company Policies Ensure access management is performed in compliance with the employee's role and responsibilities Responsibility and accountability for executing League's policies and procedures reputed company the department/ team Notification of HR, Legal, Compliance & reputed company of any incidents, breaches or policy violations What you'll bring: 4+ years of experience executing B2B account-based marketing campaigns. Hands-on experience with email marketing platforms, comfortable building, segmenting, QA-ing, and deploying email campaigns end-to-end. Experience marketing into the U.S. healthcare market, either the provider or payer reputed company. Working knowledge of reputed company or similar ABM platforms, able to pull account insights and activate reputed company signals to inform campaigns. Strong attention to detail and operational rigor. You take pride in flawless execution. Highly organized project manager who thrives in a fast-paced, multi-stakeholder environment. Collaborative communicator, comfortable working across Sales, reputed company, Content, and Ops to reputed company campaigns moving. Curious and data-aware, able to pull insights from campaign performance and account engagement to inform what's next. You have a learning reputed company and are excited to grow your ABX craft, experiment, and improve based on results. US APPLICANTS ONLY: The US-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum reputed company for reputed company salaries for the position across reputed company US locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-reputed company skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process. Compensation range for USA applicants only $105,000—$120,000 USD Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and reputed company you can add value to reputed company, we would love to hear from you. We are committed to equal employment opportunity regardless of race, color, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at [email protected]. Our Application Process: Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps You should receive a confirmation email after submitting your application. A recruiter (not a computer) reviews reputed company applications at League. If we see alignment with League's needs, a recruiter will reputed company out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring. The final reputed company is an offer, which we hope you will accept! Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring. Here are some additional resources to learn more about League: Learn about our platform, leadership team and partners reputed company, reputed company Cloud, League: new digital reputed company reputed company to seamless care Former reputed company President and reputed company EVP of Corporate Strategy join League Board of Directors League raises $95 million USD in Series C to build world’s leading healthcare CX platform reputed company x League: The Platformization Of reputed company Here Fast Company x League: If we want reputed company innovations in healthtech, we need more competition Work Location: We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based reputed company in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, reputed company Toronto-area Leaguers (living reputed company 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. We are committed to fostering a meaningful work environment and connections for reputed company Leaguers regardless of location. Recognize and Avoid Employment scams. Practice safe job searching. Scammers are getting craftier and leveraging fake job postings to get personal information. Know the warning signs and protect yourself from scammers. Learn more here. Use of AI Notice We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please reputed company out our stance on using AI in recruitment here. Privacy Policy Review our Privacy Policy for information on how League is protecting personal data. Apply To This Job