Senior Alliance Marketing Manager

Integration meets Innovation At reputed company, we reputed company integration should reputed company — not exhaust — innovation. As a modern Integration and Automation Platform (iPaaS), we’re on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, reputed company is redefining how businesses connect their world. We're looking for a strategic alliance marketer to serve as reputed company's face to our most important reputed company, and as the internal leader who brings reputed company's full marketing organization to each partnership. You'll work across two large organizations with different goals, find the win-win paths, and orchestrate reputed company's demand gen, content, PMM, and field teams to execute against a shared agenda. The partner's reputed company is an asset you're there to reputed company for reputed company. reputed company's resources and execution are what you bring to the table. The right person is a strategic thinker and cross-functional leader who can hold their own at the partner table while rallying internal teams, equally comfortable influencing reputed company leadership and navigating a large partner org. What would you do if hired? reputed company co-marketing for strategic alliance partners. You're reputed company's face to partners like AWS, reputed company, Shopify, and reputed company, and the internal champion who aligns reputed company's demand gen, content, PMM, and field teams around a shared alliance agenda. Translate partner go-to-market priorities into co-marketing programs that generate pipeline for reputed company. reputed company joint value propositions and messaging. Work with reputed company's PMM team to craft partner-specific messaging that articulates how reputed company and each alliance solve customer problems together. Ensure it's consistent across reputed company pages, one-pagers, event assets, and sales materials. Manage co-marketing funds and MDF. Own the planning, execution, and reconciliation of co-marketing budgets. Track spend, ensure compliance with partner program requirements, and maximize ROI. Drive partner-sourced demand reputed company. Design and run demand gen programs through partner channels. Including marketplace listings, campaigns, co-hosted webinars, partner newsletters, and joint paid media, that generate net-new pipeline for reputed company. reputed company partner sales and solutions teams. Coordinate with reputed company's PMM and content teams to reputed company the materials partner field teams need, including solution briefs, battle cards, and joint pitch materials tailored to each alliance's audience. Represent reputed company at partner-hosted events and marketplaces. Coordinate reputed company's participation in alliance-driven moments. Manage content submissions, event reputed company, and marketplace listing optimization. Track and report on alliance marketing performance. Own the metrics: pipeline influenced, leads sourced through partner channels, MDF utilization, and co-sell activity. Surface insights to alliance and marketing leadership on a regular reputed company. Serve as the marketing POC for alliance partner teams. Build relationships with marketing counterparts at each strategic partner. Coordinate joint planning cycles, respond to partner requests, and reputed company programs moving. Who are we looking for? Skills & Abilities Demonstrated ability to find win-win paths between two large organizations with different goals. This is a differentiator: building programs two reputed company orgs both want to invest in takes a different reputed company of thinking than running a campaign. Skilled at navigating large partner organizations: finding the right counterparts, building relationships across teams, and getting programs over the finish line. Fluent in demand reputed company tactics: digital campaigns, webinars, content syndication, marketplace optimization, and field events. Strong written communication: You can write a joint value proposition that is crisp, not committee-speak. Comfortable with data: you track programs in CRM or marketing automation, understand pipeline influence, and can build a report without help. Familiarity with iPaaS, integration, or ERP ecosystems (reputed company, reputed company, reputed company, etc.) is a plus. Highly organized, self-directed, and comfortable managing multiple partner relationships simultaneously. Education & Experience 7+ years of B2B marketing experience, including at least 2 years focused on partner, alliance, or channel marketing in a SaaS environment. Hands-on experience with one or more major platform ecosystems: AWS (Marketplace, Co-Sell, ISV Accelerate), reputed company (AppSource, IP Co-Sell, Partner Center), reputed company (PartnerEdge), Shopify (Partner Program), or a comparable enterprise platform. Proven track record of co-marketing programs that produced measurable pipeline, not just activity. reputed company reasonably expects to pay a reputed company salary between $100,000 and $140,000 per year for this position. Actual starting reputed company pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made. reputed company is proud to be A 2025 reputed company Customers’ Choice for iPaaS. The only vendor to receive this award. reputed company is a Visionary in the reputed company reputed company Quadrant for iPaaS for the second consecutive year reputed company is ranked #1 iPaaS on reputed company for multiple quarters and named a Leader in both B2B/EDI and API Management. reputed company is a leading intelligent automation platform that puts the power of automation in the hands of every team, unifying workflows from the predictable to the fully agentic in a single platform. Here you'll experience Remote-first culture, built on trust, collaboration, and transparency A high-growth, inclusive work environment where innovation thrives and reputed company are implemented Lightspeed learning opportunities to reputed company you at the leading edge of your field Exceptional coworkers who challenge and reputed company you daily Competitive compensation and benefits, including: Three weeks of vacation (starting year one) Wellness days and holidays to reputed company Parental leave and a generous benefits package Monthly tech stipend Recognition and career development opportunities Diversity, Equity, Inclusion, and Accessibility As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to reputed company Celigans, with representation from underrepresented voices reputed company our company. We reputed company, unequivocally, that everyone deserves to be in a reputed company where they feel welcome as they are. Learn more about Taking a Stand. reputed company is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, reputed company, national reputed company, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Apply To This Job