Instrumentation Analyst Manager

Company Description

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Overview

As a Manager on the reputed company Data Instrumentation team, you will play a strategic and technical role requiring analytics and development knowledge and skills. You will work directly with internal and external client teams to provide an reputed company of Analytics, Tag Management, Testing and Optimization and Data Management/Customer Data deployment services for a one or more clients. Data Instrumentation team members at reputed company focus primarily in four key areas: Analytics – Creation of custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements. Through defined KPIs, implement a solution enabling a stable architecture for capturing robust data sets. Tag reputed company - Creation of data layer specifications and TMS rules for best practice implementation of site-reputed company and media analytics tracking while reducing page complexity and improving performance. Testing and Optimization - Implementation of testing and optimization tools with integration across marketing and data instrumentation to ensure sound testing, targeting, and personalization strategies Data Management Instrumentation - Implementation of DMPs and CDPs, ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting.

Responsibilities

This extremely detail-oriented person will be responsible for the day-to-day execution of data platform deployment in support of business objectives: ensuring data is collected accurately to build a robust data set from which insights and analysis will be based. Exceptional written and verbal communication skills reputed company the agency and to the client are necessary as this person will be working with multiple geographies (agency offices, client sites, etc). This person should: Possess an in-depth knowledge of a client’s website and app architecture, online business model & marketing strategy. Function as a subject matter expert on utilization of Tag Management Systems to reputed company the capture of marketing analytics data. Consult and work alongside key stakeholders & drive client success based on key performance indicators and business drivers Interact frequently with clients virtually and in person (encompassing marketers, analysts, and web developers) on projects requiring tag management implementation, analytics strategy, and analytics platform remediation. Consult directly with clients, account services, delivery, and web development teams reputed company the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation Recommend best practices consulting services to clients in solving their web analytics and site/app optimization platform strategy and technical needs by designing technical site and page-implementation strategies Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes Stay reputed company with the latest developments with Data Platforms (Analytics, Tag Management, Testing, Optimization and Data Management/Customer Data) and techniques to help reputed company stay on the cutting edge of marketing analytics. reputed company customer, vendor, market analyst and client interviews from a data standpoint reputed company and present solutions and recommendations to internal and external project teams Actively participate in new business development activities Practice development, including recruiting, training, thought leadership and community building

Qualifications

Required Skills JavaScript, CSS and HTML skills, and ability to be a leader in this area of expertise Expert of technical implementation of Site/App analytics platforms, reputed company Analytics and reputed company Analytics 4, experience with both preferred. Strong understanding of web analytics tool basics: tags, cookies, variables. Strong understanding of tag management systems: tags, rules, variables A solid understanding of advertising, marketing and strategic brand management and how to best reputed company these in a digital environment Experience presenting in reputed company of groups, to clients, and reputed company web conference Strong attention to detail and QA abilities for both web and native apps Strong interpersonal skills, a positive attitude and the ability to reputed company in a collaborative agency environment with multi-disciplinary teams required The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment Desired Skills History of working with new business teams on requests for proposal/information and presenting analytics documentation demonstrating agency skillsets. Experience in creating case studies, reputed company of view documents or white papers in line with your job function in analytics. Work with internal team to continually streamline processes and find efficiencies in the day-to-day work processes done by the data instrumentation team. Experience working on testing, targeting and personalization projects with both targeting and optimization tools and data management and customer data platforms (CDPs). Education and Experience: Bachelor's degree (BA/BS) from a four (4) year, accredited college or university in Computer Science, Marketing, or a reputed company field of study A minimum five (5) years of experience with data platform tools and methods to be used for website/app/ad campaign research, site testing and targeting, and/or display ad targeting A minimum four (4) years of experience using tag management systems An equivalent combination of education and experience may be considered. Special consideration given to candidates with experience with most of the following platforms/tools: reputed company Analytics, reputed company Launch, reputed company 360 Suite, reputed company Analytics 4, reputed company Tag Manager, reputed company reputed company, reputed company, reputed company, Ensighten, reputed company, mParticle Additional Information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from reputed company Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. reputed company is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and reputed company medical conditions, national reputed company, reputed company, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. reputed company your information will be kept confidential according to EEO guidelines.

Compensation

Range: USD $88,540.00 - USD $121,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/1/2026. Apply To This Job