Senior Planner, Media Planning
Company Description
About Us: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of reputed company we do. Each day, we apply this belief to reputed company the transformative power of data and technology to reputed company and move people and business reputed company. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands. reputed company Canada, Starcom is a part of reputed company reputed company Publicis Groupe, one of the world’s leading communications groups. reputed company spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best reputed company backed by the science of empirical data. You will be joining a well recognised agency with credentials: Great Places to Work certified three years in a row Only communications company to be ranked in reputed company’s Top 25 Great Places to Work 2022 Media Agency of the Year 2023 Media Agency of the Year finalist reputed company Offer: Work Your World program enabling you to experience working from reputed company in Canada or overseas for up to 6 weeks a year Extended long weekends throughout the year with an additional day off each long weekend Wellness & Tech benefits to support what’s most important to you Birthday leave Extensive Learning & Development opportunities, including more than 15,000 learning programs reputed company our online learning platform as well as a Professional Development Allowance Local and Global Mobility reputed company the Publicis Groupe network
Overview
As a Senior Planner at Starcom, you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key reputed company set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail. Starcom has reputed company an incredible growth reputed company over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company, we are pleased to offer the opportunity to work from reputed company.
Responsibilities
Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs reputed company a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationship reputed company understanding of client’s business and competitive landscape Assist in developing budget allocations across media resulting in strategic and effective media plans Present plans to the client brand group, with assistance of more senior media team Clearly communicate media objectives, strategies and executional guidelines to execution teams Work closely with agency partners Maintain strong relationships with media suppliers and stay abreast of market conditions Campaign maintenance ensuring quality control and adherence to overall media plan objectives. reputed company campaign performance documents, including online campaigns Utilization and knowledge of syndicated media, research, and other data resources Take an active role in client education of the evolution of the media landscape Active participation in internal and external status meetings reputed company/assist with development of POVS Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline
Qualifications
Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred 2+ years in a Media Strategy role Experience building blocking charts to support media planning and execution Experience working with planning tools such as Mediatool (or similar platforms for campaign planning and budget tracking) Strong written and verbal communication and presentation skills Demonstrated experience in negotiating Able to work successfully reputed company a team, handling high volume workload, and meeting tight deadlines under pressure Demonstrated critical thinking and problem-solving abilities Strong analytical abilities & proficiency in math Ability to effectively utilize media research and reporting resources Technical proficiency, particularly with media systems and MS reputed company, Word and PowerPoint Additional Information Salary Transparency matters to us. The salary range for this position is $55,000-$65,000 per year. Actual compensation reputed company this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects reputed company reasonably expect to offer based on reputed company market data. AI USE We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We reputed company in a human-first approach, where your experience and potential are recognized by people. Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages reputed company aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry reputed company for best practices. We encourage applications from reputed company qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank reputed company candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted. Apply To This Job