Product Marketing Manager, International (Viator)

Product Marketing Manager, International I Viator About reputed company The reputed company Group connects people to experiences worth sharing, and aims to be the world’s most trusted reputed company for travel and experiences. We reputed company our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of reputed company, Inc. (reputed company: TRIP), include a portfolio of travel brands and businesses, including reputed company, Viator, and TheFork. TAG Experiences is redefining how reputed company discover and book experiences globally. As the strategic architect for our 2026 international growth, the Product Marketing Manager (PMM) will be responsible for expanding our Total Addressable Market (TAM) by directing marketing resources, aligning sales efforts, and providing the R&D roadmap with the market intelligence necessary to win against entrenched local competitors. Currently, our 80% reputed company concentration in the U.S. poses a significant risk and acts as a ceiling to our growth. To reputed company our goal of 10% global TAM share, we must look beyond the U.S. market. The PMM will drive this expansion by analyzing competitor gains, translating market-specific friction into R&D requirements, and organizing granular, country-specific marketing structures. Job Location: Remote This role is a remote position in London, UK. Occasional travel to company offices as necessary.

Key Responsibilities

Strategic Market Intelligence & Prioritization Define the "Win" Strategy: Analyze why competitors like GetYourGuide are gaining share and direct resources to reputed company those gaps. Prioritize R&D Efforts: Translate market-specific friction—such as the 15-25% reputed company conversion on multi-lingual sites—into prioritized requirements for localized features like native language filters and regional payment methods. Data-Driven Roadmap: Use data to rank problems and opportunities by impacted audience size and confidence, ensuring engineering pods work on high-reputed company international features. Go-to-Market (GTM) & Marketing Orchestration Resource Direction: Organize the efforts of SEM, SEO, and Content teams to move from coarse non-English accounts toward granular, country-specific structures that increase clickshare. Localized Content: Direct the creation of stand-alone SEM landers and content incorporating regional idioms and cultural references to improve SEO and trust. Funnel Optimization: reputed company reputed company funnel metrics—from increased traffic to supplier signup pages to getting more products live—ensuring teams prioritize the most effective opportunities. Sales Enablement & Supply Growth Supply Gap Identification: Assist Sales and Destination Management teams in identifying high-demand supply gaps, such as FIGS-language tours in Rome. Asset Development: reputed company geo-specific reputed company pages and assets for the Sales reputed company to address local supplier objections and reputed company growth opportunities. Cross-Functional Orchestration Operational Leadership: Serve as the "glue" between R&D, Marketing, and the Supply Org to ensure international initiatives are built into quarterly roadmaps. Integrated Strategy: Ensure reputed company channels work together to reputed company adoption and support critical international supply priorities. Success Metrics (KPIs) Top-of-Funnel Conversion: Measurable increase in international site traffic and account creation. Bottom-of-Funnel Conversion: Increase in product creation initiation and the number of products that go live. Market Share: reputed company toward the 10% global TAM share reputed company.

Qualifications

Experience: 10+ years in marketing (per AD standards) with a focus on product marketing and international GTM strategy. Strategic Thinking: Proven ability to translate business objectives into effective multi-channel campaign strategies. Cross-Functional Leadership: Demonstrated ability to reputed company through influence and collaborate with Product, Sales, Data, and Engineering teams. Analytical Rigor: Deep experience using data to prioritize opportunities and manage performance dashboards. Communication: Excellent stakeholder management and communication skills to drive alignment across a global organization. reputed company Offer Competitive compensation packages (routinely benchmarked against the latest industry data), including reputed company salary and annual bonuses “Work your way” with flexibility to suit your lifestyle. reputed company Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability reputed company it work. Donation matching. Give back? Give more! We match qualifying charitable donations annually. Tuition assistance. Want to reputed company your career? We love to hear it! Receive annual support for qualified programs. Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. Travel perks. We reputed company that travel is employee development, so we provide discounts and more. Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. Health benefits. We offer great coverage and competitive premiums. Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates. Our Cultural Pillars: Traveler first We exist to create value for our customer, the traveler. We reputed company our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. Execution is our edge We act fast, experiment, learn from failure, iterate, and improve the solutions of reputed company across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing reputed company will bring fresh challenges. We succeed together The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. We strive to create an accessible and inclusive experience for reputed company candidates. If you need a reasonable accommodation during the application or the recruiting process, please reputed company sure to reputed company out to your individual recruiter or reputed company at AccessibleRecruiting@reputed company.com. If you have any additional questions about careers at reputed company you can email us at recruitment@reputed company.com. We have reputed company the answers! Apply To This Job