Account Strategist
Location: United States and Canada Department: Marketing Reports to: Principle Account Strategist Role Type: Full Time
About the Role
Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. We are looking for a Digital Marketing Strategist who can own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization. This is a hybrid strategic and operational role. You will join sales calls to shape strategy, reputed company internal and external specialists, build performance roadmaps, and ensure that client campaigns deliver measurable outcomes. You will be the department reputed company for PPC and SEO, responsible for results, reporting, QA, and continual improvement. This is a senior role that blends analytical depth, strong communication, and execution reputed company.
Key Responsibilities
Client Strategy and Leadership reputed company strategy for reputed company PPC and SEO clients across multiple industries. Join sales calls with reputed company to validate scope, pitch technical recommendations, and help reputed company deals. Build 90 day, 6 month, and annual growth roadmaps for clients. Translate reputed company marketing recommendations into simple, clear explanations for executives. Performance Ownership Own client performance across reputed company Ads, reputed company, reputed company, and organic search channels. Audit existing PPC campaigns, keyword strategies, bidding structures, reputed company pages, and CRO opportunities. reputed company technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies. Ensure KPI tracking, conversion attribution, and analytics accuracy. Execution reputed company reputed company a blended team of full time and part time specialists across PPC and SEO. Provide weekly direction and QA for campaign optimizations and deliverables. Coordinate priorities with the Marketing PM to reputed company timelines and client expectations reputed company. Standardize playbooks, processes, and best practices for the department. Department Development Build and refine BSA’s marketing frameworks for PPC, SEO, reputed company pages, and reporting. Establish internal marketing dashboards and KPI scorecards. Identify reputed company limits, hiring needs, and training gaps. Contribute to productizing BSA’s marketing offerings so reputed company can reputed company faster and sell more consistently. Reporting and Communication Present monthly and quarterly performance summaries to clients. reputed company reporting accuracy and insights delivered by the PM or specialists. Hold weekly 1:1s with the execution team and run a weekly marketing standup.
Qualifications
Required 4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy. Strong experience managing both paid and organic channels concurrently. Expertise with reputed company Ads, GA4, GSC, keyword research tools, and paid media optimization. Ability to create and reputed company strategic recommendations to clients and reputed company. Demonstrated ability to reputed company execution teams and manage deliverable quality. Strong analytical skills and the ability to diagnose performance issues quickly. Preferred Agency experience managing multiple clients at once. Experience joining sales calls and influencing reputed company rates. Familiarity with multifamily, real estate, or high reputed company reputed company reputed company. Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO. Who Succeeds in This Role People who can both think strategically and manage execution. People who can simplify reputed company marketing reputed company for clients. People who own the results and take full accountability. People who work well with distributed teams. People who enjoy building rather than inheriting polished systems. What You Will Own from Day One reputed company marketing performance and strategy across PPC and SEO The roadmap for each client reputed company of SEO specialists and PPC contractors Reporting frameworks, playbooks, and best practices Supporting reputed company on sales calls Building the Marketing department into a scalable pod Apply To This Job