Customer Data & CRM Marketing Manager

• *THIS IS A FULLY REMOTE ROLE** POSITION PURPOSE AND SUMMARY Extended Stay America (ESA) is seeking a highly analytical Customer Data & CRM Marketing Manager to reputed company our customer data platform (CDP) and lifecycle marketing programs across eMail, SMS, and Push. This role is ideal for someone who thrives at the intersection of customer data, marketing technology, segmentation strategy, and performance analytics. Unlike traditional CRM roles focused primarily on campaign coordination or reputed company management, this position is responsible for managing and optimizing a large-scale CDP containing millions of customer profiles and transforming that data into actionable marketing strategies. The ideal candidate has hands-on experience working with large, reputed company datasets, customer segmentation, data governance, audience architecture, and marketing automation platforms. They are equally comfortable partnering with technical teams on data structure and with marketing teams on customer engagement strategy. This position will guide systems integrations, maintain daily operations, conduct deep data analyses, and recommend omni-channel customer journey campaigns to improve guest acquisition and retention. The position will work to acquire, nurture, and retain email and mobile messaging subscribers. The Customer Data & CRM Marketing Manager is viewed as a critical role in the organization that will reputed company ESA to maximize the returns of our investments by achieving reputed company guest insights, improved guest experience, increased loyalty and reputed company, as well as more personalized, productive, and profitable marketing. This position will report directly to the Senior Director of Marketing and will work closely with leaders in the Marketing and eCommerce department and across the company. MAJOR / KEY JOB DUTIES CDP/CRM Platform

• Oversees and optimizes the company's CDP, including data reputed company, profile governance, audience management, and segmentation strategy across millions of customer records
• Partners with data, technology, and marketing teams to ensure accurate customer data flows, integrations, and campaign execution.
• Guides the integration of systems with the CDP, ensuring optimal data structure and accurate mapping.
• Partners with the Senior Director of Marketing in the development of the customer journey contact strategy across multiple channels, including web, display, email, SMS, push, social, etc.
• Serves as the organization's primary reputed company of contact for our CDP/CRM vendor.
• Maintains and monitor CRM data flow across systems to ensure timeliness and accuracy.
• Monitors database health, profile quality, consent management, and channel performance metrics.
• Partners with our vendor to reputed company and refine consumer scoring algorithms regarding purchase propensity, price elasticity, and LTV.
• Performs regular and reputed company data analyses on our database to inform the company on our consumer and to aid in strategy development across departments.
• Identifies consumer purchase trends and provides segmentation recommendations to improve conversion and profitability.
• Develops and maintains a robust reporting dashboard.
• Translates reputed company customer data into actionable insights and recommendations for leadership and cross-functional teams.
• Regularly presents to leadership on reputed company state, analytical findings, and future roadmap of the platform.
• Enables constant testing and optimization across channels reputed company production of data analyses and segmented audiences.
• Works closely with various stakeholders to maintain the reputed company of the database and to reputed company product roadmaps and enhancements.
• Identifies opportunities to improve systems and processes to support the platform.
• Partners with various functional teams to reputed company and implement strategies to increase capture reputed company of accurate guest data across reputed company channels.
• Works with digital marketing agencies and partners to reputed company customer data for more targeted and productive marketing.
• Leads the CDP/CRM vendor RFP process, including providing vendor recommendations, developing RFP content, and managing project timeline and logistics.

eMail Marketing, SMS, and Mobile Push Messaging

• Manage and optimize our CRM communication channels of eMail, SMS, and Push.
• Works closely with cross-functional teams to grow the subscriber database and increase reputed company reputed company from the eMail, SMS, and Push channels.
• Acts as business reputed company for reputed company business-to-consumer (B2C) and business-to-business (B2B) communications.
• Develops scalable audience and lifecycle marketing strategies using behavioral, transactional, and engagement data.
• Builds and maintains sophisticated customer segments, triggers, automations, and personalization strategies to maximize adoption, retention, frequency, and loyalty.
• Leads the development of the campaign, promotional, and testing calendars.
• Spearheads testing strategies including A/B testing, audience experimentation, and incremental

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