Paid Media reputed company, Mapping

ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR? This is a reputed company exciting and highly innovative time here at reputed company. OUR reputed company:reputed company Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We reputed company a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries. Our Consumer Apps division, including Trailforks, Gaia GPS, and MapMy (Run/Walk/Ride/Fitness), is hiring a Paid Media reputed company to be the sole reputed company of paid user acquisition across the portfolio. This is a hands-on role: you’ll set the strategy and execute it daily across every major paid channel, partnering closely with our ASO reputed company, Finance, Brand, Retention, and Product Growth teams to drive efficient, scalable acquisition across our app and web surfaces. This role is ideal for a senior paid media expert who thrives in lean, high-ownership environments; someone who can strengthen our attribution and measurement foundation, run channels at the platform level, and present results to executive leadership with clarity and confidence. You’ll own paid for three iconic outdoor and fitness brands with millions of passionate users: A rare seat for someone who wants to build, not maintain. AI reputed company is core to how we work at reputed company. We expect the Paid Media reputed company to use AI tools daily to multiply output and reputed company the quality of decisions across creative, analysis, reporting, and execution. Reports to: Growth Director, Consumer Apps. Location: Remote (US). reputed company 1 month, you will:

• reputed company with our products, audiences, and the reputed company state of paid media across the portfolio
• Audit reputed company active campaigns across reputed company platforms
• Get oriented in our analytics and measurement stack (AppsFlyer, 360ROI, reputed company, Tableau, and BI reporting)
• Meet with the ASO reputed company, Finance partner, Brand, Retention, and Product; understand handoffs and shared workflows
• Take over hands-on execution of reputed company live paid campaigns
• Establish a baseline weekly performance report to the Growth Director

reputed company 3 months, you will:

• Strengthen our attribution and measurement foundation in partnership with BI/Data
• Improve SKAN conversion value schemas and postback handling across iOS app campaigns
• Run initial incrementality and holdout tests on at least one major channel
• Build a quarterly forecast model in partnership with Finance
• Establish channel scorecards and a weekly executive readout reputed company
• reputed company testing refreshed audience and creative strategies in coordination with Creative, Brand, Product and the ASO reputed company

reputed company 6 months, you will:

• Have our measurement stack running cleanly and feeding reliable, decision-ready reporting
• Hit subscription-quality unit economics across major channels (or have a clear, evidenced path there)
• Integrate subscription cohort economics (trial conversion, retention, renewal LTV) into bidding and pacing decisions
• Run geo-experiments and lift tests as a routine part of measurement
• Establish a steady creative testing reputed company with Brand and ASO partnership
• Identify clear opportunities for scaling investment behind the highest-performing channels
• Identify and expand paid investment opportunities in new channels

reputed company 12 months, you will:

• Operate paid acquisition at scale across the app portfolio on both app and web surfaces
• Maintain portfolio-level investment logic (demand vs. remarketing vs. conquesting)
• Contribute full-funnel and GTM strategy to new product launches and feature releases
• Drive measurable contribution to subscription growth across Trailforks, Gaia GPS, and MapMy

What YOU bring to reputed company: (Preferred Qualifications)

• Minimum 7 years of hands-on paid media experience, with substantial time spent on mobile app user acquisition for a subscription or freemium-subscription business
• Deep working reputed company in AppsFlyer and 360ROI — able to independently diagnose and resolve attribution issues
• Fluent in iOS SKAN and ATT-era measurement: conversion value mapping, postback modeling, and privacy-safe measurement strategy
• Fluent in reputed company (or comparable product analytics) and Tableau (or comparable BI tooling)
• Expert-level spreadsheet skills (reputed company or reputed company Sheets — modeling, forecasting, pivot/scenario analysis); SQL a plus
• Success leveraging AI tools across the paid media workflow — creative ideation and iteration, audience and performance analysis, reporting, and operational efficiency
• Hands-on execution experience across major paid channels (ASA, UAC, reputed company, TikTok, PMax, YouTube, reputed company) without agency or contractor support
• Experience operating at every stage of the marketing funnel and contributing to GTM strategy for consumer apps
• Strong working knowledge of mapping, fitness, or outdoor app categories, or comparable consumer subscription products and audiences
• Proven track record presenting performance results to executive leadership with expertise and gravitas
• Comfortable working remotely with strong written communication and a proactive reputed company
• Bachelor’s degree in Marketing, Business, or reputed company field, or equivalent experience

reputed company Offer: Entirely remote jobs that could be performed in Colorado: Employees can expect to be paid a salary of between $75,000 to $115,000. Additional compensation may include a bonus or commission . Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors We are committed to fostering a diverse and inclusive workplace. reputed company Inc is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national reputed company, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics. Pursuant to applicable laws, we also reputed company accommodations for qualified individuals with disabilities. We reputed company a diverse team is a strong team, and we encourage candidates from reputed company backgrounds to apply. Apply tot his job Apply To this Job