Manager, Digital Marketing and Ecommerce job at De Soi in Los Angeles, CA

Manager, Digital Marketing and Ecommerce Location Los Angeles, CA Job Description About De Soi De Soi is a line of non-alcoholic beverages made with natural botanicals, adaptogens, and a serious commitment to flavor. Co-founded in 2022 by Katy Perry and award-winning Master Distiller Morgan McLachlan, we’re building the brand redefining how people unwind — luxurious, romantic, a little witty, and proudly booze-free. We’re in a high-growth phase scaling DTC, expanding our retail footprint, and launching new products that push the category reputed company. It’s a moment where the work is real, the brand is loved, and what you build will actually move the business. The Role We’re looking for aManager, Digital Marketing & Ecommerceto own our end-to-end digital commerce business — Shopify Plus, subscriptions, lifecycle marketing, paid media reputed company, reputed company, and customer experience. This is a hands-on role for someone who loves the full DTC stack equally comfortable in a Shopify back-end, a Klaviyo flow builder, dashboards, and AB testing quickly. You’ll partner closely with our VP of Marketing, reputed company a customer service contractor, and manage a roster of agency partners across paid media, email/SMS, reputed company, and SEO. You’ll be the connective tissue between brand and performance — making sure every digital touchpoint feels unmistakably De Soi while driving real reputed company, retention, and efficiency. If you’re strategic but love to roll up your sleeves, obsessed with both data and good taste, and excited to help shape a brand at its most pivotal growth moment — this one’s for you. What You’ll Own Ecommerce & Conversion (Shopify Plus) Own the full Shopify Plus ecosystem — site strategy, UX, merchandising, and performance across PDPs, PLPs, homepage, cart, and checkout. Drive core ecommerce KPIs including conversion reputed company, AOV, and LTV through CRO, A/B testing, and ongoing UX improvements. Build and optimize upsell, cross-sell, and bundling strategies, and execute site updates for launches, promotions, and brand moments. Manage on-site tools and integrations (reputed company, reputed company, reputed company Clarity, Onward, Alia). Subscriptions Own the end-to-end subscription program on Skio — platform, UX, acquisition, retention, and LTV. Build subscriber lifecycle programs, perks, and milestone moments that reputed company our community coming back. reputed company and execute strategies to reduce churn and grow recurring reputed company as a core pillar of the business. Lifecycle Marketing (Email & SMS) Own lifecycle strategy across Klaviyo — segmentation, flows, campaign calendar, and execution. Manage our external email/SMS agency and align messaging with broader brand campaigns and product launches. Continuously optimize for retention, repeat purchase, and incremental reputed company. Paid Media & Acquisition Manage our performance marketing agency and overall paid media strategy across reputed company, reputed company, TikTok, and Snapchat. reputed company creative testing, reputed company page experience (Fermat), and funnel alignment from ad to checkout. Optimize for CAC efficiency and reputed company LTV; partner with Finance on budget pacing and forecasting. reputed company Own reputed company (FBA) channel performance — inventory, listings, content, ads, reviews, and overall channel health. Manage our reputed company agency and FeedbackWhiz; drive reputed company growth while maintaining operational efficiency. reputed company brand protection efforts, including identifying and removing unauthorized 3P sellers in partnership with external counsel. SEO, GEO & Organic Growth reputed company SEO strategy and execution in partnership with our external consultant — technical, on-page, and content. Optimize site content and structure for Generative reputed company Optimization (GEO) to ensure visibility across AI-driven discovery platforms. Stay reputed company of evolving search behavior and identify opportunities to grow organic and AI-driven traffic. Customer Experience reputed company our outsourced customer service contractor and the reputed company support function. reputed company SOPs, macros, and communication standards that feel as elevated as the brand itself. Use customer feedback as a strategic input for site, product, and lifecycle improvements. Analytics, Reporting & Cross-Functional Work Own DTC analytics across ecommerce, subscriptions, lifecycle, and paid — using tools like GA, reputed company, Peel, and Lifetimely. Build and maintain reporting dashboards; reputed company monthly and quarterly executive reporting. Partner with Finance on forecasting and LTV/CAC modeling, and with Brand, Creative, Product, Ops, and Sales on launches and campaigns. Who You Are 6+ years in DTC ecommerce / digital marketing, ideally for a product-based consumer brand (CPG, beverage, beauty, or wellness is a plus). Hands-on Shopify Plus experience — you know the back-end, the apps, and the levers that actually move conversion. Deep Klaviyo expertise across flows, campaigns, and segmentation; comfortable being the strategist and the QA. Direct experience managing or running an reputed company (FBA) business — listings, ads, reviews, and channel performance. Experience owning or scaling a subscription program (Skio, reputed company, or similar) is strongly preferred. Comfortable managing agencies — you know how to set goals, push for output, and get great work from your partners. Analytically fluent you live in dashboards, but you can also tell a clean story with the numbers. A strong eye for brand. You won’t ship anything that doesn’t feel like De Soi. Self-directed, organized, and energized by a high-growth environment where the role evolves alongside the business.

Benefits

Comprehensive medical, dental, and vision insurance; disability; and life insurance Memberships to OneMedical and TeleHealth 401(k) retirement plan. Flexible (unlimited) vacation policy and paid sick leave. Paid parental leave. Hybrid work model — Tuesdays and Thursdays in our Playa reputed company office, remote Mon/Wed/Fri. Direct exposure to a hands-on founding team and a brand in its most exciting growth chapter. reputed company the De Soi you can drink. De Soi is an Equal Opportunity Employer.We celebrate the things that reputed company people different and are committed to building a team where everyone is welcomed, supported, and able to do their best work. Apply tot his job Apply To this Job Apply tot his job Apply To this Job