[Remote] SVP, Financial Product Strategy - Home Equity
Note: The job is a remote job and is open to candidates in USA. Rate is building the next generation of lending products and is seeking a Financial Product Manager to lead the strategy and performance of their equity extraction loan products. This role involves defining product structure, pricing, and ensuring competitive and scalable solutions while collaborating with various teams to enhance customer experience and operational efficiency.
Responsibilities
- Define and own financial product strategy, including loan product structure, guidelines, pricing approach, and investor execution
- Identify opportunities based on customer needs, competitive intelligence, and market dynamics
- Maintain a deep understanding of competitor offerings, pricing strategies, and product positioning, and translate those insights into actionable product decisions
- Drive new product development and enhancements from concept through launch
- Own and prioritize the product roadmap, balancing growth opportunities with operational feasibility
- Define and continuously refine product positioning to ensure the product is competitive, differentiated, and aligned to target borrower segments
- Own financial product performance by influencing both: Revenue drivers (pricing, fees, execution) Cost drivers (operations, fulfillment, credit overlays)
- Make recommendations and drive decisions on pricing, product structure, and tradeoffs between growth and profitability
- Evaluate and drive tradeoffs between growth, margin, and competitiveness
- Monitor and optimize key metrics: Funded volume & market share Pull-through / conversion Margin per loan Cost to originate
- Partner closely with Capital Markets, Finance, and Operations to drive strong economic outcomes
- Identify and solve customer and operational friction points through product design (e.g., credit policy, eligibility, documentation, investor constraints)
- Drive improvements that enhance speed, simplicity, and conversion
- Ensure alignment between borrower experience, sales usability, and operational execution
- Operate within agile pods (~50% of time) as the product lead and SME, driving prioritization and decision-making
- Guide prioritization, execution, and change management across initiatives
- Lead cross-functional collaboration across Credit, Capital Markets, Compliance, Ops, Sales, Marketing, and Tech
- Translate product strategy into clear priorities, requirements, and deliverables
- Own product rollout and market adoption
- Develop and deliver: Sales training and product education Job aids and field playbooks Clear product positioning and messaging
- Partner with Marketing to: Build go-to-market strategies and campaigns Ensure consistent messaging across channels Drive awareness and adoption across sales teams
- Actively engage with Sales to ensure products are well understood, competitive, and effectively positioned in the field
Skills
- 10+ years of experience in mortgage lending or financial services
- 3+ years in product management, product strategy, or related roles
- Experience with home equity products (HELOC, HELOAN, second liens)
- Deep understanding of: Loan manufacturing lifecycle (origination through closing)
- Deep understanding of: Credit policy, underwriting, and compliance
- Deep understanding of: Regulatory and legal considerations
- Strong understanding of pricing dynamics, secondary market execution, and loan-level economics
- Proven ability to lead cross-functional initiatives in complex environments
- Strong analytical, strategic, and decision-making skills
- Strong Excel / data analysis capabilities
- Background in Capital Markets, Secondary, or financial modeling
- Experience operating in agile or pod-based environments
- Experience at an independent mortgage bank (IMB)
Company Overview
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