[Remote] Engagement Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Carrum Health is a health tech company focused on transforming the healthcare system to enhance patient experiences. The Engagement Marketing Manager will serve as a strategic partner, connecting member engagement and employer relationships to build impactful marketing programs that drive utilization and demonstrate value.

Responsibilities

• Own employer marketing strategy — partner closely with Client Success to support HR and benefits leaders with data-backed activation strategies that drive awareness, registrations, and engagement. You'll be the marketing lead for a portfolio of employer clients
• Turn data into direction — use behavioral signals, engagement trends, and population insights to inform campaign strategy and identify the highest-impact opportunities
• Shape and orchestrate campaigns — define audience, messaging, and channel approach, then partner with Content and Automation teams to bring programs to life
• Connect marketing to the member journey — ensure programs move people from awareness through enrollment and into active use, reducing friction at every step
• Drive precision marketing — reach the right members at the right moment using targeted campaigns, geo-based strategies, and service-specific messaging
• Optimize through collaboration — work across Automation, Data, Content, Product, and Care teams to test, learn, and improve continuously
• Make performance meaningful — translate campaign results into clear insights that connect marketing activity to registrations, engagement, and member outcomes
• Build for scale — identify what's working and help codify it into repeatable playbooks that can be applied across clients and populations
• Support growth initiatives — bring the member and employer perspective into new product launches and partner integrations

Skills

• 5+ years of strategic marketing experience in a complex, multi-stakeholder environment — B2B2C experience is strongly preferred
• A bias toward outcomes, not activity — you measure yourself by engagement, activation, and ROI, not impressions and sends
• Data fluency — you're comfortable working with behavioral and utilization data to identify trends, segment audiences, and inform strategy
• Stakeholder credibility — you've influenced risk-averse decision-makers with data-backed recommendations and the confidence to guide — not just inform — decisions
• A practical AI toolkit — you use AI to move faster and think sharper, not as a novelty
• Cross-functional instincts — you don't just keep people informed. You align, collaborate, and move work forward together
• Intellectual curiosity — you stay current on shifts in consumer behavior, emerging channels, and the broader landscape of employer-sponsored benefits
• A builder's mindset — you're energized by ambiguity, comfortable operating without a complete roadmap, and skilled at creating momentum in complex environments

Benefits

• Equity
• An annual bonus
• Stock option plan
• Flexible schedules and remote work
• Chicago and San Francisco offices available
• Self-managed vacation days, within reason
• Paid parental leave
• Health, vision, and dental insurance
• 401K retirement plan

Company Overview