[Remote] Principal Product Manager, AI Native (Engagement)
Note: The job is a remote job and is open to candidates in USA. Life360 is a company dedicated to keeping people close to their loved ones through innovative mobile solutions. The Principal Product Manager will drive engagement growth across the member experience, focusing on deepening connections and broadening member engagement through strategic partnerships and cross-functional collaboration.
Responsibilities
- Drive engagement growth across the member experience. Identify and ship the highest-impact ways to deepen and broaden member engagement — across the moments that matter to families and the relationships members hold most closely
- Grow engagement in multiple forms. Partner with Growth and adjacent teams to help members engage meaningfully with the multiple close relationships in their lives. Drive measurable lift across the number of new circles with multiple engaged members, the share of members active in 2+ circles, and the depth of activity within each circle. These connected outcomes are how acquisition converts to durable engagement and how the relationship graph becomes self-reinforcing
- Operate as a deep collaborator across the team. Engagement moves fastest when bigger bets are shaped in partnership with cross-functional leaders — across the experience, platform, and growth surfaces. You bring rigor and pace, but the path through is built with the team — not handed to them. Contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product are surfaces you'll co-own with adjacent leads
Skills
- 8+ years of consumer product experience shipping cross-functional, member-facing work with measurable engagement and growth outcomes
- Strong consumer instinct paired with the technical fluency to hold your own with engineering leads
- Versatility and depth in engagement strategy, member experience, growth partnership, and instrumentation
- Ability to move comfortably between systems thinking, UX detail, and quantitative experimentation
- Real depth in at least one of activation, growth, or consumer engagement platforms
- Comfortable defining direction at the multi-quarter level while still holding multiple parallel workstreams
- Ability to break vague mandates into shippable milestones and say no to scope that doesn't serve the loop
- Bias toward shipping over architecting
- Ability to move fluidly between fast, narrow experiments to multi-quarter bigger bets as the strategy demands
- Growth-shaped instincts with experience in activation, virality, or onboarding
- Natural thinking in funnels and cohorts
- Experience shipping at least one initiative where the outcome materially moved a top-line acquisition or activation number
- AI-native operator and builder with experience in research synthesis, spec drafting, experiment analysis, and reporting
- Ability to contribute to product building directly by prototyping with AI to validate ideas and sharpen experience detail
Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
- Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Company Overview
Company H1B Sponsorship