International Omnichannel Marketing Specialist

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. A Day in the Life The International Omnichannel Marketing Specialist supports the development and execution of integrated omnichannel marketing initiatives across the Pelvic Health international (OUS) business. This role partners closely with global and regional stakeholders to deliver consistent, customer centric content across digital and non-digital channels. The specialist actively contributes to content creation and copywriting while leading orchestration, optimisation, and performance tracking of campaigns and communications. The position plays a key role in connecting marketing strategy with field execution by leveraging marketing automation, AI enabled tools, and Salesforce insights to improve effectiveness and efficiency. The role is available in multiple locations and may be performed remotely. Responsibilities may include the following and other duties may be assigned: Omnichannel Strategy & Content Planning Support the definition and execution of international omnichannel content and communication strategies aligned with business priorities. Coordinate and contribute to editorial planning, campaign orchestration, and content governance across regions. Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies. Help design customer personas and integrated customer and patient journeys across channels. Content Creation & Campaign Execution Actively create, adapt, and elevate marketing content, including copywriting for digital campaigns, emails, web content, social media, internal communications, and field assets. Collaborate with International Marketing, Customer Experience, Downstream teams, and countries to execute omnichannel campaigns. Coordinate the full content lifecycle, from briefing and creation to approval, deployment, and ongoing optimization. Manage and contribute to product, therapy, and campaign content, including connected digital assets such as banners, videos, PDFs, and e‑brochures. Ensure all content aligns with Medtronic brand standards and compliance requirements. Tools, Automation & Enablement Leverage AI tools to improve content creation, personalization, efficiency, and marketing automation. Support centralization and enablement of digital tools and assets to drive scalability and re‑use across geographies. Use Salesforce and other CRM and digital platforms to connect campaigns with field execution and customer touchpoints. Performance Tracking & Optimization Monitor KPIs and analyse customer, sales, and marketing data across digital and face‑to‑face touchpoints. Translate insights into optimization recommendations to improve omnichannel effectiveness and communication impact. Support budget tracking and resource planning in collaboration with marketing leadership. Required Knowledge and Experience: Strong understanding of the digital marketing ecosystem, including email, web, social media, SEO/SEM, paid media, and account‑based marketing. Excellent storytelling and copywriting skills, with the ability to translate data, insights, and value propositions into clear, compelling narratives. Hands‑on experience creating and optimizing marketing content including video editing knowledge across multiple channels. Experience with marketing automation, CRM platforms (Salesforce preferred), and digital analytics tools. Proven ability to use AI tools to increase efficiency and improve marketing execution. Solid understanding of customer journey mapping, audience segmentation, and rule‑ or behavior‑based communications. Strong analytical mindset with the ability to interpret performance data and apply insights. Ability to work effectively in a complex, international, matrix environment. Strong collaboration, organizational, and communication skills Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. Benefits & Compensation Medtronic offers a competitive Salary and flexible Benefits Package A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Pay range / Rango salarial / Intervalo salarial /Fascia retributiva / Tranche de salaire / Gehaltsband / Salaribereik: Belgium: 77,600.00 EUR - 116,400.00 EUR | Czechia: 944,000.00 CZK - 1,416,000.00 CZK | France: 60,000.00 EUR - 90,000.00 EUR | Germany: 74,400.00 EUR - 111,600.00 EUR | Ireland: 63,680.00 EUR - 95,520.00 EUR | Italy: 50,720.00 EUR - 76,080.00 EUR | Poland: 165,600.00 PLN - 248,400.00 PLN | Spain: 51,680.00 EUR - 77,520.00 EUR | United Kingdom: 54,400.00 GBP - 81,600.00 GBP | About Medtronic We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary. Learn more about our business, mission, and our commitment to diversity here Apply To This Job