Search Engine Optimization (SEO) Strategist - Permanent work from home
About the position Lightspeed is seeking a Search Engine Optimization (SEO) Strategist to join their team in Manila. This is a permanent work-from-home position. The SEO Strategist will be responsible for supporting the growth and visibility of Lightspeed across EMEA markets through technical SEO execution, content optimization, and proactive website management. The role involves improving organic search performance by maintaining website health, implementing SEO best practices within WordPress, and supporting initiatives in technical SEO, entity optimization, and AI-driven search experiences. The strategist will collaborate with SEO, content, marketing, and development teams to create scalable strategies for both traditional and generative search environments.
Responsibilities
- Support technical SEO initiatives across EMEA websites, including crawlability, indexation, internal linking, and site structure improvements.
- Conduct technical SEO audits using tools such as Screaming Frog, Ahrefs, and SEMrush, helping identify and resolve issues.
- Monitor website health and SEO performance through GA4, Google Search Console, and other reporting platforms.
- Implement SEO updates within WordPress, including metadata, redirects, URL management, and page optimization.
- Optimize on-page content and perform keyword research to improve organic visibility and identify growth opportunities.
- Collaborate with content, marketing, and development teams to embed SEO best practices into web projects.
- Support structured data, schema markup, and Generative Engine Optimisation (GEO) initiatives to strengthen visibility across traditional and AI-driven search experiences.
- Stay informed on emerging SEO and AI search trends, sharing insights and opportunities with the wider team.
Requirements
- Previous experience in an SEO-focused role, ideally within a multi-market or international environment.
- Hands-on experience with technical SEO, including crawlability, indexation, site structure, and internal linking optimization.
- Proficiency with SEO tools such as Screaming Frog, Ahrefs, SEMrush, or similar platforms for audits and performance analysis.
- Working knowledge of Google Analytics 4, Google Search Console, and Google Tag Manager.
- Strong experience managing and optimizing websites within WordPress CMS.
- Solid understanding of on-page SEO, including keyword research, metadata optimization, content structure, and schema markup.
Benefits
- Genuine career opportunities in a company that’s creating new jobs every day
- Work in a team large enough for growth but lean enough to make a real impact
- Exposure to modern and proven technology
- Ability to work and grow in a truly flexible environment
- Opportunity to learn, expand your skill set, forge wonderful relationships and make your mark within the diverse and inclusive Lightspeed culture
- Market-leading salary package
- Permanent work from home setup
- Coworking space available, if needed
- HMO for you and your 2 dependents (Maxicare)
- 15 Vacation leaves
- 10 Sick leaves
- Government Mandated Benefits
- Food Allowance of 1000PHP per month
- Work from Home Allowance of 1000PHP per month
- Health and wellness benefit of 7500PHP per year
- Free access to Mental Health support and coaching services
- Opportunity to grow your career in a company that values internal mobility
- Exciting online and in-person events hosted regularly by our Manila Culture Club
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