Senior Market Manager

The Senior Market Manager initiates, develops, leads and manages marketing strategies, positioning, initiatives and programs in support of company objectives. Develops and drives the highest-risk, highest opportunity marketing strategies, working with partners across multiple business operations, such as strategic business units, and across the lines of business as necessary to achieve stated objectives Identifies business opportunities and manages major business initiatives via initiating research, analyzing market trends, business intelligence, and financial reporting to assess strategic efficacy and program performance Serves as program owner, accountable for development, design, and execution, and ensures that processes and systems align with strategy Collaborates with market managers and the communications team to ensure program positioning and promotion are aligned and effective; often directly manages agency resources and consulting engagements. That is, marshaling the appropriate resources required to achieve success Works closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth, share, and brand objectives Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand-related issues and opportunities Identify segment expectations, behaviors, and attitudes, and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the brand Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep the company competitive Establish goals and set targets to measure the success of programs for the market segment Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level Job Specifications Typically has the following skills or abilities: Bachelor’s degree in Marketing, Business, or related field, or equivalent experience. Six years of marketing experience, preferably customer-focused experience with a specific market segment. Health care or eye care background a plus. Experience with program management and leadership skills, including the ability to recommend strategic direction and influence change Advanced understanding of marketing concepts, theories, and practices Proven ability to problem-solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change Superior analytical and problem-solving skills Proven advanced presentation skills Excellent written and verbal communication skills Skill to effectively use a variety of communication mediums and customize content for targeted audiences Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties. #LI-VISIONCARE Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. Salary Ranges: $84,000.00 - $141,750.00 VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws. Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities. As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies. Apply To This Job