Head of Marketing, gt.school (Remote) - $200,000/year USD

You are seeking to drive growth, not simply oversee campaigns. Many senior marketing positions define success through impressions and engagement. This role is measured by enrollments. Demand for gt.school is established. Families are searching for a credible, high-performance K–8 program designed for gifted learners. Our AI-driven model accelerates learning and enables students to explore advanced topics and practical skills. The offering is proven. The opportunity is present. We are now seeking a marketing leader capable of transforming demand into scale. You will lead the complete enrollment engine for GT Anywhere and guide brand strategy across virtual, campus, and summer offerings. Your objective is clear: convert high-intent interest into 1,000 enrolled families while positioning gt.school as the recognized authority in gifted K–8 education. No established playbook exists. You will design the funnel architecture, establish positioning, conduct testing, and create a dependable execution system leveraging agencies, contractors, and platforms. You will operate with full autonomy and direct responsibility for outcomes. If you seek ownership of a tangible metric and the authority to construct the system that delivers it, we should speak. What You Will Be Doing

• Leading the complete enrollment funnel for GT Anywhere with full accountability for enrollments, conversion performance, and customer acquisition cost
• Architecting and executing ongoing experimentation to uncover and resolve critical conversion barriers
• Developing the comprehensive annual marketing strategy spanning virtual, campus, and summer programs, including positioning, audience segmentation, channel strategy, budget planning, and performance targets
• Creating a high-velocity execution framework that reliably delivers results through external agencies, freelance talent, and marketing platforms
• Collaborating directly with enrollment and school leadership to transform family insights into refined messaging and more effective creative assets

What You Won’t Be Doing

• Executing awareness-focused campaigns without direct enrollment impact
• Serving as an order-taker for unstructured marketing requests lacking clear return on investment
• Relying on prolonged approval cycles or large organizational hierarchies to move forward
• Focusing on surface-level metrics unrelated to actual enrolled families

Head Of Marketing Key Responsibilities Construct and manage a comprehensive growth engine that transforms current demand into 1,000 enrolled families while establishing gt.school as the defining brand in gifted K–8 education. Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience leading full-funnel marketing strategy and delivering measurable results in startup, technology, or high-growth settings
• Proven accountability for concrete conversion metrics including enrollments, revenue, customer acquisition cost, and conversion rates
• Advanced funnel analytics expertise with a history of identifying problems and driving high-impact optimizations
• Background in shaping brand strategy, positioning, and messaging at an organizational level
• Established track record building and overseeing scalable execution systems through agencies, freelancers, and marketing technology
• Availability to work full-time (40 hours/week) remotely from the United States

About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential. They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged. This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms. GT School students explore their passions, develop critical thinking skills, and learn to innovate. Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you! Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic. Crossover Job Code: LJ-5750-US-WestPalm-HeadofMarketin.007 Apply tot his job Apply To this Job