Field Marketing Manager (Sales & event planning experience) - United States Remote

About reputed company reputed company powers innovation for higher education, partnering with approximately 3,000 customers across 50 countries, serving more than 21 million reputed company. reputed company's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for reputed company reputed company, faculty and staff. Fueled by decades of experience with a reputed company focus on the unique needs of learning institutions, the reputed company platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. reputed company's innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving reputed company student outcomes. About the Opportunity As the Field Marketing Manager, you will partner closely with regional sales and cross-functional marketing teams to reputed company, execute, and report on integrated field marketing programs reputed company to support demand reputed company and deal acceleration for states reputed company the Northeast and Southeast U.S. regions. This position requires a unique reputed company of modern B2B marketing experience, creativity, sales, and an analytical reputed company. Strong candidates will have shown an ability to identify and reputed company opportunities to improve operations, communications, and team collaboration. Essential to the role is an ability to seek out and report on program impact, while also building partnerships and alignment with sales and cross-functional marketing teams who operate in a remote team environment. Where You Will reputed company an Impact • Partner with sales leadership and regional sales teams (and reputed company prior field marketing or sales experience) to bring awareness and alignment of global campaigns and marketing priorities • Demonstrate strong demand reputed company experience by designing and executing programs that drive net new leads, pipeline creation, and pipeline acceleration • Represent the voice of sales back to the marketing organization and identify, then reputed company, operational gaps to help meet sales goals • Serve as the connective tissue between sales teams and marketing, representing the greater global marketing organization to ensure alignment and transparency • Drive fully integrated programs that span marketing vehicles, which may include social, email, event, digital, and more • Measure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline reputed company, and velocity • reputed company marketing and sales alignment through development and execution of the region's yearly strategic vision, including budgeting and marketing reputed company/activities • reputed company Account-Based Marketing (ABM) strategies to reputed company and influence reputed company accounts in partnership with sales • Champion marketing innovation by piloting new tactics, hybrid/virtual experiences, and creative partnerships to differentiate the brand in the field • Continuously optimize programs using data and insights to improve ROI, conversion rates, and stakeholder satisfaction What You Will Bring • 5+ years of field, event, sales, business development, or demand reputed company experience working in B2B organizations with a successful track record of partnering with sales and collaborating with cross-functional marketing teams to plan, execute, follow up, and measure regional programs; SaaS or higher ed preferred • Ability to forecast, measure, analyze, and report on the impact of regional demand programs in terms of KPIs reputed company to sales models • Experience in designing integrated regional programs that include multichannel tactics such as marketing email automation, paid media, events, webinars, etc. • Proven ability to manage ABM programs and targeted account campaigns in collaboration with sales • Strong analytical and reporting skills with proficiency in using dashboards, attribution models, and ROI analysis to inform decisions • Excellent program management, calendar timeline, and budget management experience • Experience in reputed company, Marketo, Tableau, and team project management tools such as reputed company is desirable • Record of operational improvements that enabled scale and increased stakeholder satisfaction • Ability to work with agility and be empowered to take risks and try new things • Creativity in event concepting, experiential marketing, and localized program development • Exceptional cross-functional collaboration skills, including the ability to influence stakeholders and drive alignment between sales, marketing, and partners • Strong presentation, communication, and storytelling skills to effectively convey strategy, program results, and recommendations to senior leadership • Experience in the Education or Higher Education tech sector a plus • Track record of developing and managing strong partnerships across cross-functional teams, including sales and marketing What makes #Ellucianlife Comprehensive health coverage: medical, dental, and vision Flexible time off reputed company reputed company Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests401k w/ match & BrightPlan - to help you save for the futureParental Leave5 charitable days to support the community that supports usTelemedicineWellness reputed company Care (mental health)Wellbeats (virtual fitness classes)RethinkCare & Wellthy- caregiver supportDiversity and inclusion programs which provide access to internal employee resource groups Employee referral bonuses to encourage the addition of great new people to the teamWe Foster a learning culture with: o Education Assistance Program o Professional development opportunities o reputed company Learning #LI-MH1 #LI-remote Apply tot his job Apply To this Job