Senior Brand Copywriter
Senior Brand Copywriter Location-Remote Duration:6+months Rate:$80/hr on W2 Looking for senior to expert level copywriters with experience with advertising and marketing agencies that have experience writing c ampaigns. Must upload portfolio along with resume for each submission. Manager will review portfolios first - she's looking for short, catchy, integrated campaigns. Healthcare experience is not required. Job Descriptio n:The Senior Brand Copywriter is a subject matter expert in brand marketing copywriting, producing sharp and unexpected copy designed to engage, inform and convert our B2C and B2B audiences, including current and prospective members, dentists, groups, brokers and corporate audiences across all channels. This includes full-scale integrated marketing campaigns complete with social media, email, print, video, UX, out of home, direct, and other multi-media communication s.This Brand & Creative team role supports Marketing, Sales, People, Communications and other internal stakeholders. It requires solid marketing writing skills and demonstrated expertise in developing snappy taglines, short action-driven email copy, memorable video scripts, product and service names and social media copy. It also requires experience in how content strategy informs copy and a knack for translating business objectives and strategy into engaging campaign concepts in collaboration with creative partners and business stakeholders. The Senior Brand Copywriter masters the art of the pitch, presenting creative work to internal stakeholders with clarity and confidence. They mentor junior writers, lead campaign ideation sprints and edit and polish copy concepts for presentation to creative leadership. Their copywriting reflects the brand tone and voice, messaging and content strategy and delivers memorable, audience-specific content that elevates the bran d.Responsibiliti
- esPartners closely with strategists, designers, video producers and web developers to create audience-specific content for all channels for multiple fast-moving projects delivering memorable and unexpected taglines and marketing copy that resonates with target audiences and informs the content strategy for B2B and B2C audience
- s.Develops in-depth understanding of each creative brief, identifying messaging strategy and hierarchy and ensuring copy delivers on its goal
- s.Pitches copy concepts to internal stakeholders, external agencies and creative partners with passion and confidenc
- e.Leads writing team in creative sprints for campaign taglines and other projects and mentors and trains copywriters on style, process and copy development. Routinely proposes new content ideas and study innovative advertising and marketing copywriting trends to present to team for inspiratio
- n.Edits publications such as blogs, newsletters and libraries, serving as stakeholder contact on publication history, performance analytics and current content update
- s.Serves as subject matter expert on best practices for social media copy development for key audiences and multiple platforms such as LinkedIn, Instagram and Tikto
- k.Leads and trains other writers on AI prompt and content editin
- g.Applies SEO, usability, and accessibility best practices, as well as AP styl
- e.Travel up to 5% of time annuall
- y.This list is not all-inclusive and you are expected to perform other duties as requested or assigne
d.Required Skills
- : 4+ years of related experience with a Bachelors degre
- e.Demonstrated experience creating and editing in Figma. Adobe Workfront experience is a plu
- s.Demonstrated content strategy insight and expertise with excellent marketing writing, tagline and name development, script, UX, email and social media writing expertis
- e.Working knowledge of AI prompt and content editing, SEO, usability and accessibility standards for cop
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