Vice President - Natural Key Accounts
About Us
At Better Being Co. we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that’s helping create meaningful and lasting change in the healthcare industry. Job Summary This role is responsible for leading the company’s sales efforts at key national natural retail accounts, with primary ownership of Whole Foods and Sprouts, driving revenue growth, profitability, and market share for the portfolio. Essential Functions Own and manage headquarters-level relationships with Whole Foods and Sprouts, serving as the primary point of contact. Develop and execute strategic customer business plans to deliver revenue growth, profitability, and increased market share. Drive base business growth through improved velocity, expanded distribution, and new item placement. Plan and execute promotional strategies aligned with account objectives and company goals. Lead joint business planning meetings and ongoing account discussions. Develop and manage trade funding, ensuring alignment with budget and profitability targets. Provide input on pricing strategy by retailer and channel. Utilize data and analytics (SPINS, IRI, Nielsen) to inform decisions and identify growth opportunities. Collaborate cross-functionally to support execution across supply chain, finance, marketing, and operations. Partner with customers on new product initiatives and innovation opportunities. Manage deduction resolution and payment issues in coordination with internal teams. May lead and develop a small team (1–2 direct reports), depending on experience. Additional Responsibilities Develops and stresses the importance of teamwork within company and with customer partners. Requires travel as needed to best support accounts’ needs. Support of and involvement in company, department, and/or safety policies, procedures, programs and activities. Job Qualifications 7+ years of experience in natural channel sales, including direct ownership of national retail accounts; experience managing Whole Foods and/or Sprouts strongly preferred. Bachelor's degree from a four-year college or university preferred with sales experience. Experience within the vitamins, supplements, or health and wellness category strongly preferred. Proven track record of driving growth within the natural channel. Strong analytical skills with the ability to interpret syndicated data (SPINS, IRI, Nielsen). Ability to build relationships, influence stakeholders, and lead customer discussions at a senior level. Ability to calculate figures and amounts such as discounts, profit margins, commissions, and percentages. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Strong analytical skills are a must. Physical Requirements While performing the duties of this job, the employee is occasionally required to stand, walk, sit, talk and hear. At least 40% travel requirement. Specific vision abilities required by this job include near acuity, far acuity, depth perception, accommodation, color vision, and field of vision. Base Salary Range: $175,000–$200,000 annually. This position is also eligible for annual incentive compensation and a comprehensive benefits package, including medical, dental, vision, retirement, and paid time off. Final compensation will be based on experience, skills, qualifications, location, and internal equity. Our Benefits Join our team and enjoy a comprehensive package of competitive benefits and perks designed to support your well-being and professional growth. Our offerings include: Access to our Employee Health Clinic for your medical needs. Comprehensive Medical, Dental, and Vision Insurance coverage. Participation in our Family First Program, emphasizing work-life balance. 401(K) plan with generous employer match to help you plan for the future. Educational Reimbursement opportunities to support your continued learning and development. Wellness Incentives to promote a healthy lifestyle. Substantial product discounts, because we value our team members as customers too. Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge. For more information, check out our website Better Being Careers and join us in experiencing a workplace where your well-being and success are our top priorities. This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Apply To This Job