Creative Strategist

The Creative Strategist position is a data-driven, forward-thinking role that will act as one of the primary creative forces behind our top-performing paid media content. The position will focus on developing concepts, testing, and optimizing high-impact and high-output creative across Meta, TikTok, YouTube, Amazon, and emerging platforms. This role will report directly to the VP of Growth and work closely with our in-house Video Editing team, Media Buyers, and other members of our Growth and Marketing teams to develop and iterate content that drives omni-channel growth across Shopify, Amazon, and retail. They will play a key role in MaryRuth’s performance creative work and strategy- analyzing what works, generating new and effective hooks and briefs, and scaling creative output that converts. This role is a full-time, salaried, exempt, remote position with a compensation range of $85,000 to $100,000 USD/year.

Responsibilities

Creative Strategy & Ideation Lead creative strategy for all performance marketing assets across paid advertising channels, including Meta, TikTok, Google, Snapchat, etc. Write clear, compelling briefs for internal content creators that are strongly rooted in performance data and audience insight. Develop testing hypotheses, creative concepts, hooks, angles, and storyboards that drive CTR, thumbstop rate, and ROAS. Partner with VP of Growth to align content strategy with ad channel goals and upcoming campaign plans around product launches, promotions, and more. Analyze ads and creative performance using tools like Motion and Northbeam to fuel iterative improvements. Cross-Functional Collaboration Collaborate closely with the in-house Video Editing team, working to ensure briefs are executed on time and to standard. Work closely with department coordinators to manage UGC pipelines, track creator submissions, and brief external creators. Partner with additional Marketing and Growth teams to maintain alignment and repurpose content where relevant. Creative Sprint & Output Planning Lead the Creative Sprint process with team to plan 2-week Creative Sprints, including planning for the number of creatives needed, the product focus, and creative strategy notes for new iterations. Review and give performance-focused feedback on draft edits and first cuts in Frame. Maintain a log of creative learnings, tests, and results to continuously optimize content direction. Recap Sprint performance and deliverables; collaborate to analyze learnings and find areas of improvement. Trend Awareness & Innovation Stay ahead of platform trends, ad formats, and emerging creative strategies. Proactively test new hooks, formats, and creator styles to discover new scalable winners. Identify opportunity gaps in the current creative output and recommend solutions. Miscellaneous Some travel (Apply To This Job