Editorial Content Lead – THL Studios

Job Description:

• serve as a lead writer and editor responsible for THL’s content
• translate strategy into high-impact storytelling that advances mission to end the abuse of animals raised for food
• take ownership of complex, high-stakes content projects
• ensure content is clear, persuasive, and aligned with organizational goals
• increase capacity across teams and strengthen quality, consistency, and effectiveness of external communications
• work across formats and audiences, from long-form reports to conversion-focused web content
• shape narratives that drive campaign wins, motivate people to take action, donate, and deepen engagement with work
• report to the Associate Director of Editorial and collaborate closely with Campaigns, Development, Digital Mobilization, and Creative teams
• manage the full content lifecycle across digital and print deliverables
• analyze content performance data, including clicks, time on page, and conversion rates
• lead proactive A/B testing on messaging, structure, and layouts for improvement
• partner with cross-functional teams to test enhancements of templated/reusable content design systems

Requirements:

• 3+ years of professional writing and editing experience
• strong portfolio of both long-form and short-form content
• demonstrated ability to synthesize complex, high-level ideas into clear, compelling, persuasive narratives
• experience writing across formats, including reports, web content, and fundraising or campaign materials
• demonstrated visual literacy to ensure imagery is aligned with narrative
• strong attention to detail
• expertise in earning attention in a crowded digital landscape
• expertise in creating content built to drive user actions and engagement
• ability to adapt nuanced messaging for different audiences, channels, and goals
• skilled in structuring content for clarity, engagement, and conversion
• understanding of how writing interacts with UX and design
• skilled with using web-based visual interfaces including CRM/Email platforms and CMS tools
• demonstrated ability to effectively leverage AI tools to support content development
• effectively adjusts writing style and tone across formats and audiences
• strong sense of editorial judgement
• strong critical thinking skills
• builds strong, effective partnerships across teams
• provides and receives clear, constructive editorial feedback
• demonstrates awareness of broader animal welfare trends
• identifies and addresses cultural sensitivities and global perspectives when creating content

Benefits:

• full medical coverage
• optional dental and vision packages
• paid sick leave
• 401(k) retirement plan with matching
• pet care & Rx discount plans
• working from home
• up to 16 weeks of paid parental leave for eligible employees
• wellness benefits
• paid holidays
• flexible vacation time
• professional development
• supportive environment at The Humane League!

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