CPG Sales Director – National Retail (Energy Bars / Functional Snacks)

Overview

We are a healthy, functional energy bar brand seeking a Sales Director with direct national and regional account sales and management experience in energy or protein bars, functional snacks, energy drinks, or adjacent CPG categories to lead retail account sales, management and distribution expansion and drive velocity across key retail channels including Grocery (including Natural), Convenience, Club, Big Box and Specialty. This role owns both sell-in (distribution, placement) and sell-through (sales velocity, merchandising and promotions), with a primary focus on scaling business within existing and upcoming channel accounts, including retailers such as Albertsons/Safeway, Kroger, H-E-B, Wegman’s, Circle-K, Cumberland Farms, Wawa, Sprouts, Costco, Walmart, Target and others. This role has ownership of revenue, customer P&L, trade spend, and retail performance, aligned to annual operating plans. Location: U.S. based / Remote work position. Timing / Availability: Immediate Key ResponsibilitiesSales & Account Growth

• Owning Grocery/Natural channel, and strategic support of Convenience, Club, Big Box and Specialty channels
• Lead buyer relationships, line reviews, and category presentations with compelling strategy and decks
• Build and execute annual account plans aligned to company priorities and growth objectives
• Identify, pitch, and close new retail accounts (regional → national expansion)
• Drive gains in ACV distribution, TDPs, assortment, and shelf placement
• Own account-level revenue targets, velocity, margin, and growth against annual operating plans

Retail Execution & Merchandising

• Manage third-party merchandising vendors to secure high-impact primary bar set and secondary placements (frontend, checkstand, endcaps, floor or countertop displays, etc)
• Ensure in-store execution excellence by merchandisers across placement, pricing, and promotions, reviewing reporting and guiding service providers

Trade Strategy & Financial Ownership

• Own customer P&L, trade budgets, and promotional investment strategy
• Develop pricing architecture and promotional cadence by retailer
• Manage trade spend to deliver measurable ROI and margin targets
• Collaborate with Accounting on oversight of deductions, bill-backs and financial reconciliation

Broker & Distributor Management

• Manage brokers against revenue, distribution, and execution of KPIs with reporting
• Oversee and manage distributor relationships including UNFI, KeHE, McLane, Core-Mark and others
• Drive distribution center authorizations, item setup, and distribution expansion
• Ensure inventory flow and minimize out-of-stocks

Forecasting, Supply Chain & Operations

• Own sales forecasting by account, SKU, channel
• Partner with Supply Chain on inventory planning
• Align demand planning with retail expansion to avoid stock disruptions

Analytics & Performance Management

• Analyze syndicated and retailer data reports (SPINS, IRI/Nielsen, retailer POS tools)
• Track and optimize:
• Velocity (units and $/SKU/store/week)
• ACV
• TDPs
• Trade ROI
• Translate insights into actionable growth strategies

Qualifications

• 7–12+ years of CPG sales experience with national account ownership
• Highly entrepreneurial, hands-on, and execution-focused, ensures strategy converts to in-store results
• Builder + operator: Wins placement and drives performance
• Retail-native: Deep understanding of Grocery and Convenience Chains, Costco, Walmart and Target
• Direct experience managing Grocery & Natural, Costco, Walmart, or Target accounts
• History of ownership of:
• Customer P&L
• Trade spend and promotional ROI
• Joint business planning
• Strong understanding of club channel economics (pack sizes, margins, rotations)
• Experience with retailer systems (e.g., Walmart Retail Link/Luminate or equivalent, for monitoring point-of-sale (POS) data, inventory levels, and operational reports)
• Proven track record of:
• Securing new authorizations
• Expanding ACV and distribution
• Driving in-store velocity
• Strong financial, analytical, and negotiation skills

Email Resumé with Subject Line “Sales Director Position” to: [email protected] Quantum Energy Square is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religi Apply tot his job Apply To this Job