Head of Social Media

About the role The Head of Social Media is a senior-level position that would involve overseeing the The Block’s social media strategy and presence across platforms such as X, LinkedIn, Instagram, TikTok, Threads, Facebook, and others. The role would report to the Publisher and entail leading a team to enhance brand visibility, audience engagement, and traffic to editorial, research, and other content. What you'll do Developing and executing a comprehensive, platform-specific social media strategy aligned with The Block's overall business objectives. Leading a team of social media specialists to create, curate, and manage engaging content, such as text posts, graphics, videos, and reels, while ensuring consistent quality and brand messaging. Monitoring audience interactions, responding to comments, and fostering community engagement to build loyalty among readers, industry professionals, and enthusiasts. Planning and implementing social media campaigns, including budget management, ad creation, and optimization, to amplify reach and drive targeted traffic to The Block's website. Collaborating with editorial, multimedia, and sales teams to integrate social media efforts with content production, partnered content, and reputation management. Analyzing performance data to refine strategies, identify trends in the cryptocurrency space, and mitigate risks such as reputational issues associated with misguided social content. Staying abreast of platform algorithms, emerging trends, and best practices in social media for news and media organizations, particularly in fast-paced sectors. Work location & Authorization Candidates must have the legal right to work in the country where they reside or where this role is based without sponsorship. Compensation & Benefits We offer competitive, location-based compensation. Our total rewards include: Remote work flexibility Paid time off (local holiday policies respected) Health and wellness benefits (varies by location) Flexible PTO Working Hours & Time Zones This fully remote role is open to candidates globally, though preference for Eastern timezone +- 1/2 hours. You’ll primarily collaborate with team members in the US and Europe. We promote async work but may require some overlap hours. Apply To This Job