Director of E-Commerce – Health & Wellness
Job Description:
- Lead the evolution of our direct-to-consumer e-commerce strategy and optimize our Shopify Storefront(s).
- Own the end-to-end ecommerce experience and revenue growth across our Shopify Plus DTC storefronts.
- Blend performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine.
- Partner with UX/UI design and development to implement friction-reducing changes.
- Build and execute a CRO roadmap with A/B tests and prioritized hypotheses.
- Define, track, and lead improvements in ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTV.
- Collaborate with Paid Media team on CAC, LTV, and blended ROAS efficiency.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
- 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions.
- Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs – proven success with A/B testing.
- Experience with Direct Response Marketing is a big plus.
- 5+ years of experience in merchandising digital storefronts across brand sites to deliver engaging, high-converting, and cohesive on-brand experiences regardless of sales channel.
- 5+ years of experience leading a team of direct reports responsible for product review programs, front and back-end development, subscriptions, and other key areas driving an e-commerce strategy.
- 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies. Experience with Recharge is preferred.
- 3-5+ years managing and optimizing post-purchase upsell flows, experience with Aftersell, or similar platforms is a big plus.
- Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans.
- Proven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership.
- 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations.
Benefits:
- Competitive Salary: $175,000–$200,000 (based on experience)
- Fully remote position
- Flexible time off + 9 annual company holidays
- Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
- Matching charitable contributions up to $2,500/year
- $1,200/annual Work from Home (WFH) stipend
- Employee recognition and rewards program
- Calm app subscription
- Pet insurance
- Free monthly employee product samples and team discounts
- Employee Referral Program
- Professional development fund for employees (We love HI-ER Education)
- And a collaborative, innovative work culture!!
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