Paid Media Specialist (m/f/d) in Austin, TX - hybrid

About the position Too much data, not enough insight? We get it. At KNIME, we build software that helps people clean, combine, and understand their data: fast, efficiently, and without code. And with our focus on Data Analytics & AI, we empower everyone to turn complex challenges into clear, actionable insights. You can help make that happen. We’re not just an open-source data analytics company, we’re a fast-growing, globally recognized pioneer at the intersection of data and AI. With users in every industry, an international team from 30+ nationalities, and a thriving open community. Join us as a Paid Media Specialist in Austin, TX and help us drive scalable, data-driven growth through high-impact paid media strategies. Who you are Performance-driven: You bring hands-on experience managing paid campaigns across platforms like Google, LinkedIn, and Meta, with a strong focus on measurable outcomes. Analytical: You think beyond standard KPIs, using website behavior, conversion data, and attribution insights to guide decisions. Detail-oriented: You manage budgets, targeting, and campaign structures with precision and care. Experiment-driven: You continuously test creatives, audiences, and bidding strategies to improve performance. Collaborative: You work closely with marketing, data, and operations teams to align paid media with broader campaign goals. That's the job

Responsibilities

• Campaign execution: Plan, set up, and launch campaigns across Google, Bing, LinkedIn, YouTube, Meta, and other platforms.
• Optimization: Continuously refine campaigns through budget reallocation, bidding strategies, creative updates, and audience targeting.
• Global ownership: Manage multi-country campaigns, balancing standardization and localization while ensuring compliance with data privacy regulations.
• Experimentation: Run structured tests across keywords, creatives, landing pages, and audiences to improve efficiency and conversion.
• Funnel strategy: Build and optimize campaigns across funnel stages to guide prospects effectively.
• Collaboration: Partner with ABM, Brand, Campaign, and Partner Marketing teams to align paid strategy with overall objectives.
• Performance management: Oversee global paid media investments, budget pacing, and campaign calendars.
• Reporting: Analyze performance and deliver clear, actionable insights to stakeholders.
• Data alignment: Work with Marketing Ops and Data teams to ensure accurate tracking and reporting.

Requirements

• Performance-driven: You bring hands-on experience managing paid campaigns across platforms like Google, LinkedIn, and Meta, with a strong focus on measurable outcomes.
• Analytical: You think beyond standard KPIs, using website behavior, conversion data, and attribution insights to guide decisions.
• Detail-oriented: You manage budgets, targeting, and campaign structures with precision and care.
• Experiment-driven: You continuously test creatives, audiences, and bidding strategies to improve performance.
• Collaborative: You work closely with marketing, data, and operations teams to align paid media with broader campaign goals.

Benefits

• Purpose-driven work: Help scale a product that empowers people worldwide to make better decisions with data.
• Impact at scale: Own global paid media programs with real influence on growth and strategy.
• Autonomy and ownership: Take full responsibility for your channels while collaborating with a highly skilled, international team.
• Learning: Work in a data-driven environment with access to advanced tools, experimentation, and continuous learning.
• Flexibility: Hybrid and remote work options with flexible hours to support work-life balance.

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