Manager, Lifecycle & Retention
Join ShopMy – Powering the Future of Digital Marketing ShopMy is revolutionizing the future of e-commerce by building the infrastructure for human-led curation at scale. ShopMy enables brands to launch and scale high-impact, performance-driven creator programs, while empowering the most influential creators to monetize their influence and partner directly with the brands they love. Through this operating system, ShopMy powers consumers to discover and buy the world's best products through premium brands, culture-driving tastemakers, and authentic human curation. ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you. About the role... As our first Lifecycle & Retention Marketing hire, this role will be instrumental in owning the full user journey from onboarding, to engagement, to loyalty across our three-sided marketplace of Brands, Creators, and Shoppers. This role is key to driving long-term user value at ShopMy, increasing LTV, and reducing churn. You’ll identify and create automated, segmented campaigns across email, in-app, push, and other channels that deliver the right message at the right time. Reporting directly to our Head of Marketing, this is a high-impact, high-visibility role with opportunity to shape and launch this function from the ground up and work cross-functionally with product, engineering, design, education, and sales, and propel our company to the next stage. Roles and responsibilities… Strategic Vision: Own end-to-end lifecycle strategy, mapping key moments and designing campaigns to activate, retain, and re-engage users Cross-functional Collaboration: Partner with product, engineering, design, education, customer success, and sales to define user segments and trigger-based journeys Implementation: Ideate and execute multi-channel campaigns with a test-and-learn mindset Comprehensive Experience: Build and manage automated email flows: onboarding, feature adoption, winback, upsell, referral, etc. Performance Tracking: Establish metrics and KPIs including improvements to activation rate and upsell revenue, continuously monitor performance, and make data-informed adjustments to achieve business outcomes Your qualifications…. Proven Experience: 3–6 years in lifecycle, CRM, or retention marketing roles, ideally in a high-growth tech startup or Marketplace / SaaS environment Technical Expert: Hands-on experience with email lifecycle tools (e.g., Braze, Iterable, Klaviyo, Customer.io, etc) Analytical Skills: Proficiency in leveraging data and analytics to inform product decisions and track performance metrics Collaborative: Excellent cross-functional skills, with a history of working closely with engineering, design, and other teams to achieve product success. Executional Excellence: Highly organized, detail-oriented, and capable of prioritizing in a fast-paced environment. The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation! ShopMy offers a bundle of benefits on top of being a great place to work. Our teammates are provided benefits such as: Medical & Dental Coverage at 70% Equity in ShopMy Flexible PTO 14 weeks of parental leave Wellness & Social Stipend Technology Stipend Learning & Development Stipend 401k program (3% automated contribution from ShopMy!) Wellhub Membership Company retreats Opportunity to monetize your influence- all employees build out a ShopMy page! Birthday PTO Apply To This Job