Email Opt-In Funnel Designer (Conversion-Focused)
Overview
We’re looking for a conversion-focused Email Opt-In Funnel Designer to help us build a simple but high-performing lead capture and nurturing system for our B2B services. This role is focused specifically on structuring and optimizing the opt-in flow and the email follow-up sequence. We are not looking for lead magnet creation. The goal is to convert existing traffic into qualified leads and move them toward booked calls through effective funnel design and messaging. What You’ll Be Working On Build and structure a clean email opt-in funnel (opt-in → thank you → follow-up emails) Design the user flow to maximize conversions and reduce drop-off Create and optimize email nurturing sequences to warm up leads Collaborate on messaging, positioning, and offer clarity Ensure a smooth journey from first click to booked call
Key Responsibilities
Design and structure a high-converting opt-in funnel flow Create compelling lead capture experience (forms, CTAs, hooks) Build or guide the email sequence that nurtures and qualifies leads Align messaging with ICP pain points and desired outcomes Suggest improvements based on conversion and funnel best practices
Requirements
Proven experience building opt-in funnels that generate qualified leads Strong understanding of conversion psychology and user behavior Experience with email nurturing sequences (critical for this role) Ability to think strategically, not just execute designs Experience with funnel tools and/or Webflow (or ability to collaborate with developers) Clear communication and collaborative working style
Nice to Have
Experience in B2B lead generation or service-based businesses Familiarity with tools like Webflow, ClickFunnels, GoHighLevel, or similar Understanding of tracking, analytics, and lead attribution Experience integrating funnels with CRM and email automation systems
How to Apply
Please include: 2–3 opt-in funnels you’ve built Example of an email sequence you’ve created Brief explanation of how you approach improving conversions Tools and platforms you’re most comfortable with Apply tot his job Apply To this Job