Director, Social Media

Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here.

About Us

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters. Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity. What Are We Looking For? We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes. As our Director of Social Media, you are a strategic leader with a deep understanding of both social media trends, platforms, and technologies, as well as the AI and cybersecurity markets. You will bring a proven track record of driving engagement, brand awareness, and growth for corporate social media, employee advocacy and executive thought leadership. What Will You Do? Strategy & Leadership: Develop and execute a global social media strategy aligned with corporate, brand, and revenue objectives. Lead and mentor a high-performing social team. Partner with Brand, Threat Intelligence, Product Marketing, Tech Evangelism, Demand Generation, Field Marketing, Regional Marketing, Talent Brand, and Investor Relations teams to optimize social content creation and ensure alignment. Content & Brand Authority: Elevate SentinelOne’s thought leadership in AI and cybersecurity. Build executive social programs for key leaders (CEO, CTO, etc.) Drive creative storytelling across product launches, threat reports, events, and breaking news. Oversee always-on content calendars and rapid-response engagement for key AI and cybersecurity moments. Performance: Own KPIs including engagement, share of voice, audience growth, and marketing-influenced pipeline. Lead brand objectives side of paid social investment strategy and optimization. Report on key social metrics to marketing and company leadership. Community & Advocacy: Grow and nurture a community of security practitioners, SentinelOne customers and partners, security researchers, AI and cyber influencers, and investors. Enlist and empower employees, executives, and partners to amplify news, content, and accolades. Provide crisis communications support with real-time monitoring and community engagement. Innovation: Continually test emerging platforms, channels, new formats, and AI-enabled content tools. Continuously refine creative and copy based on performance data and platform evolution. Team Management: Lead, mentor, and manage a team of social media professionals, fostering a collaborative and high-performance culture. Oversee the recruitment, development, and retention of top talent. What Skills and Knowledge Will You Bring? 10+ years of experience in corporate social media. 5+ years leading teams in B2B technology. AI and/or cybersecurity experience strongly preferred. Proven experience driving measurable business outcomes from social media. Deep expertise in LinkedIn and enterprise-focused channels. Strong executive presence and experience advising C-level leaders. Analytical mindset with experience using social listening and analytics platforms. Exceptional writing and storytelling skills. Experience managing agency partners and global programs. Experience supporting public company communications. Familiarity with crisis response in high-visibility industries. Why SentinelOne? AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place. We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family: Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA. Unlimited PTO. Industry-leading gender-neutral parental leave. Paid company holidays. Paid sick time. Employee stock purchase program. Disability and life insurance. Employee assistance program. Gym membership reimbursement. Cell phone reimbursement. Numerous company-sponsored events including regular happy hours and team-building events. This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply. If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions. Base Salary Range $180,000—$270,000 USD SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. SentinelOne participates in the E-Verify Program for all U.S. based roles. Apply To This Job