Account Supervisor, Partnership Consulting & Naming Rights
ABOUT GMR MARKETING We are the Experience Agency Making Unforgettable Stories Born of Humanity NOT JUST EXPERIENTIAL. EXPERIENCE. The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same. NOT JUST TELLING. MAKING. The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget. NOT JUST CONSUMERS. HUMANS. It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people. Reporting to the Vice President, the Account Supervisor will provide sports and media partnership consulting and account management across a diverse portfolio of clients. This role goes beyond day-to-day account management, it’s about shaping how brands show up through partnerships, developing objective-led frameworks, asset strategies, activation plans, and measurement approaches that drive real impact. You’ll also play a key role in business development, helping bring new opportunities to life through compelling pitches and strategic storytelling. In this role, you will lead the partnership asset strategy, planning, and management of a premier automotive brand’s naming rights partnership in Nashville — highlighted by the highly anticipated debut of a new, world-class stadium, which will be one of the most prominent sports and entertainment platforms in the country. We’re looking for someone who blends strategic thinking with creative energy, someone who is naturally curious, thrives on uncovering what matters most to a brand, and isn’t afraid to challenge conventional approaches. You’re a confident storyteller who can influence senior stakeholders, a proactive problem-solver who can navigate multiple priorities, and a team player who brings fresh ideas and a passion for what’s next in partnerships. Candidates based in Nashville or New York are preferred, though remote candidates will also be considered. REQUIRED SKILLS Naming Rights, Partnership Strategy & Planning. Experience leading end-to-end partnership strategy and activation planning for major sports and entertainment properties, including naming rights or similar partnerships. Strong ability to serve as a client consulting lead, building trusted relationships with clients and property partners while managing ongoing communication, status calls, and strategic planning sessions. Skilled in developing comprehensive partnership frameworks that define brand and business objectives, activation strategies, supporting assets, and KPIs, translating them into actionable plans that drive measurable impact. Activation Strategy & Innovation. Demonstrated ability to design and bring to life breakthrough activation platforms that extend beyond traditional sponsorships. Experience partnering with creative and cross-functional teams to develop culturally relevant programs that resonate with target audiences. Strong understanding of how to integrate media, talent, influencers, content, and owned assets into cohesive, immersive brand ecosystems. Client Leadership & Relationship Management. Proven success serving as the day-to-day consulting lead for senior clients and key stakeholders. Ability to build trusted relationships with client teams and property partners, lead regular status calls and planning sessions, and confidently guide strategic discussions. Comfortable operating as the central point of contact while balancing multiple priorities and stakeholder needs. Asset Management & Partnership Optimization. Expertise in planning, managing, and maximizing partnership assets directly with properties. Strong ability to ensure strategic utilization of rights and benefits, identify opportunities for optimization, and align execution with overarching partnership goals. Experience collaborating on branded environments, on-site activations, and experiential elements to fully leverage partnership investments. Industry Knowledge & Innovation. Deep understanding of the sports, media, and sponsorship ecosystem, including national sports partnerships, naming rights, league and property relationships, and emerging platforms. Strong pulse on sports, media, and cultural trends, with the ability to continuously assess industry best practices and translate insights into actionable, forward-thinking strategies. Skilled at leveraging data-driven insights to inform decision-making, optimize partnerships, and identify new opportunities for innovation and differentiation. Brings curiosity for evolving tools and technologies, including AI, and a mindset focused on improving ways of working and staying ahead of industry change. Project & Process Management. Highly organized with experience managing multiple complex workstreams in fast-paced environments. Skilled in maintaining timelines, budgets, approvals, and deliverables while coordinating across internal teams, clients, and external partners. Ownership & Collaboration. Self-starter with strong leadership instincts and a proactive, solutions-oriented mindset. Brings forward ideas, best practices, and improvements to strengthen partnership outcomes and agency capabilities. Works effectively across creative, strategy, and operations teams to deliver integrated partnership solutions. Travel. Willingness to travel up to 15% as needed for client support, property engagement, and on-site activation execution, including occasional weekends. The annual range for this role varies between $70,000-$80,000 and may vary depending on the candidate’s experience. Benefits for this role include health/vision/dental insurance, 401k, employee stock purchase plan, vacation, personal days and paid holiday time. You are also eligible to participate in disability, life insurance, FSA/HSA plans subject to the terms and conditions of such benefit plans. IMPACT & INCLUSION Our workplace is for ALL. We foster a culture where every background and perspective is valued so we can create meaningful memories that resonate with everyone. We aim to cultivate belonging by meeting people where they are, removing obstacles, and building on their strengths to unlock their fullest contributions. We are committed to recognizing, nurturing, and unleashing the potential in every individual on our team. Together, we're creating something powerful with purpose and impact. Our guiding principles can be found here. 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