Chief Marketing Officer
At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data. What We Want to Achieve: Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values. We are looking for a CMO to join our Reverse Tech remote team. You will play a crucial role in building and scaling our mobile apps within our health and wellness vertical. You'll work closely with senior stakeholders across all of Reverse Tech, contributing to our mission of improving lives and changing the world through innovative digital solutions.
Requirements
Lead the end-to-end growth engine, optimizing the entire journey from Paid Acquisition through Conversion to Monetization with the ultimate goal of maximizing LTV Margin. Optimize 7-figure monthly marketing spend across global channels and the product portfolio, ensuring capital is strategically allocated to the highest-growth opportunities. Build and refine scalable processes that empower teams to operate with high autonomy while maintaining top-tier performance standards. Synchronize cross-functional teams to ensure a unified growth strategy and a high-velocity experimentation culture. Translate granular data and market signals into high-stakes decisions regarding product direction, knowing exactly when to scale a product or pivot. Identify and exploit new channel opportunities, leveraging technical expertise to scale our health and wellness apps into global market leaders. Desired Skills 5+ years managing and scaling Meta and Google Ads at significant scale. Proven experience in a "performance-first" environment where paid media is the primary revenue driver. Preferably within subscription-based mobile apps (web-to-app) space. Track record of managing high-volume monthly budgets and driving rapid spend growth. Ability to leverage AI and automation to enhance creative workflows and campaign velocity. Deep understanding of the interaction between paid media, onboarding funnels, pricing, and LTV. Granular understanding of LTV, CPA, and ROAS combined with the ability to read market signals to optimize investment. Proven ability to lead performance, growth product, and monetization teams toward shared P&L goals. Our Values: Extreme Ownership: We take responsibility and act fast to solve what matters. Excellence: We push to improve constantly - with curiosity and energy, and boldness. Impact: We focus, execute smartly, and drive real outcomes. Collaboration: We solve big problems together - with shared ownership and trust.
Benefits
What Our Team Members Get: 100% remote and flexible work hours Top notch equipment (MacBook Pro) Full-time Learning from the best, including ex-Googlers and more Unlimited growth prospects Inclusion in a winning team Competitive compensation A fun, non-corporate atmosphere If you're passionate about digital advertising, have a solid experience in leading paid user acquisition, and are ready to join a dynamic, global team, we encourage you to apply. Help us shape the future of health and wellness through technology. Learn more about us at https://www.reverse.tech/ and apply today to become a key player in our exciting journey. *This position is offered as a Remote option, reach out to us to evaluate the options according to your location. Apply To This Job