Email Marketing Officer

Job Description:

• Responsible for implementing, maintaining and evaluating the company's email and printed mail marketing strategy while maintaining LINC’s brand and mission.
• Work closely with LINC team to manage and build a marketing strategy for emails and printed mail.
• Communicate with team to build relevant and engaging emails and printed newsletters
• Design, create and schedule emails for newsletters, campaigns and events, End of Year Giving
• Collaborate with CEO to ensure emails maintain brand image
• Learn and utilize email features in our NeonCRM.
• Work closely with Account Manager to ensure donors’ contact information and email audience labels are current prior to sending emails or mailed items
• Keep address list updated for Printed Mail Only donors and communicate directly with third party printer
• Develop and present email marketing reports to Board of Directors quarterly. Review engagements, clicks, donations, unsubscribed, etc.
• Update Marketing Analytics document monthly with email analytics
• Utilize Google Suite and NeonCRM to communicate with LINC team for strategic planning and scheduling of all marketing efforts

Requirements:

• Excellent communication, multitasking, creative and analytical skills
• Critical thinker and problem-solving skills
• Excellent time-management skills, exceptional organizational and technical skills
• Proven work experience in social media marketing, content management, digital design, and/or email marketing strategy.
• Sense of ownership and pride in your performance and its impact on LINC’s success
• Ability to learn new marketing platforms (CRM)
• Solid knowledge of design software programs, such as Adobe Creative Suite or Canva
• Subject to background check

Benefits:

• Willingness to put in more working hours, even at odd times
• Minimal travel required
• Virtual

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