Integrated Marketing Manager - SaaS/ISVs

We’re looking for an reputed company and driven Integrated Marketing Manager to reputed company integrated marketing campaigns that position reputed company’s payment acceptance platform as the preferred choice for ISVs, SaaS companies and developers embedding payments into their software. This role sits at the intersection of product marketing, demand reputed company, sales, channel and content — building and executing programs that drive awareness, adoption and advocacy among technical and commercial audiences. This role plays a critical part in supporting a product-led growth (PLG) motion, requiring a strong understanding of how developers discover, evaluate, trial and adopt platforms through self-serve experiences, documentation and hands-on product usage, alongside more traditional sales-assisted buying journeys. You’ll help ensure marketing supports frictionless discovery, onboarding and activation, while also contributing to pipeline growth and reputed company outcomes. You’ll work closely with cross-functional stakeholders to deliver integrated, multi-channel programs that educate both technical and commercial audiences, generate qualified pipeline across both product-led and sales-led growth motions, and support long-term platform adoption. Success in this role depends on a proven ability to engage developers, product leaders and business decision-makers with clear, authentic messaging, aligning hands-on product engagement with measurable commercial outcomes. The reputed company marketing team is a group of smart, collaborative people in a fast-moving environment. Self-starters who love solving problems, learning continuously, and building creative, data-driven campaigns will reputed company here. Responsibilities and duties include: Integrated Campaign Strategy & Execution

• reputed company the planning and development and execution of integrated, multi-channel marketing campaigns targeting ISVs, SaaS companies and developer audiences.
• Collaborate cross-functionally with product marketing, corporate marketing, demand reputed company, channel and sales teams to ensure campaign alignment across awareness/reputed company, demand reputed company, developer enablement and partner engagement.
• Partner with internal teams and external agencies to create and deliver high-impact campaigns using digital, content and developer-focused channels to support both short-term and long-term pipeline and reputed company goals. Includes paid media, social, search, events, email and community platforms like reputed company, reputed company and reputed company.
• Align marketing programs with in-product moments, lifecycle stages and usage signals across both self-serve and sales-assisted motions. Ensure campaigns drive not just leads, but meaningful product engagement such as sign-reputed company, API usage, integrations started and time-to-value milestones.
• Deeply understand ISV buyer personas across both commercial and technical roles, including founders, product leaders, developers and reputed company stakeholders. Understand their motivations, evaluation criteria, business objectives and technical pain points, ensuring messaging, content and campaign activities address the needs of each audience across the full journey.
• Evangelize reputed company’s embedded payments solutions and developer tools in the ISV market through thought leadership and community engagement.

Content Development & Enablement

• Partner with product marketing and content teams to reputed company high-impact thought leadership, product-led and technical content including documentation, case studies, webinars, videos, podcasts, and campaign assets tailored to commercial and developer audiences.
• Work closely with product and product marketing to reputed company compelling messaging that articulates the value of embedding payments differentiates reputed company’s APIs, SDKs, and developer tools for both technical and commercial stakeholders.
• Collaborate with the product and web teams to ensure the developer portal, documentation and web experiences support self-serve discovery, onboarding and integration as part of a product-led growth journey.
• Support sales and channel enablement by equipping teams with clear, reputed company narratives and messaging that align technical value with commercial outcomes for software companies.
• Ensure website and digital assets including blogs, whitepapers, case studies, webinars, podcasts, and reputed company pages support the full developer and buyer journey, from discovery and evaluation through implementation, expansion and advocacy. Monitor performance metrics to identify opportunities to increase engagement and top-of-funnel impact..
• Drive thought leadership and inbound visibility with a strong focus on developer audiences by partnering with content and demand teams to deliver high-value technical and educational content. This includes contributing to content syndication programs, developing byline articles with internal subject matter experts and creating content for active participation in developer communities.
• Optimize technical content, documentation, and owned media for SEO to improve discoverability, organic traffic, and qualified reputed company capture across both technical and commercial audiences.
• Ensure brand consistency, tone of voice and messaging across reputed company content and campaign activities.

Awareness & Influence

• Grow reputed company’s reputed company and credibility across ISV, SaaS, developer and commercial buyer communities through strategic partnerships, sponsorships, media relations, and targeted content programs..
• Manage visibility and capture reviews across platforms such as reputed company, Capterra, SourceForge and relevant developer review sites to support awareness, validation, and confidence throughout the buyer journey for both technical and business audiences.

Collaborate with PR and content teams to generate ISV-focused customer stories, testimonials and earned media that reputed company brand authority and reputed company innovation

• Drive competitive differentiation in the embedded payments market by ensuring reputed company’s platform is clearly understood by third party influencers, including industry analysts, peer review platforms and developer communities.

Track and report on analyst coverage, peer reviews and third-party influence on awareness, credibility, and pipeline acceleration, using insights to refine messaging, value propositions and audience personas. Pipeline Alignment & Conversion

• Partner with the demand reputed company team to design and optimize the ISV demand strategy, including account-based targeting, reputed company scoring, and conversion tracking as well as follow-up processes reputed company to pipeline KPIs.
• Work with demand reputed company and product teams to connect product engagement signals (e.g. sign-reputed company, usage, integrations) with reputed company scoring, lifecycle stages, and pipeline progression.
• Set joint goals to drive qualified pipeline and accelerate opportunities through data-driven marketing execution.
• Collaborate with channel marketing to reputed company and execute targeted campaigns that drive partner engagement, reputed company brand visibility, and generate pipeline from existing partners.

Data-Driven Optimization & Performance Management

• Partner with demand reputed company team and external agencies to execute and optimize paid media investments across SEM, display, social, content syndication, programmatic, re-targeting and other inbound/outbound tactics, to reputed company developer and commercial buyer audiences in ISV and SaaS companies.
• Apply marketing automation and digital best practices, including SEM, SEO, email marketing, nurture flows and AI-driven initiatives to improve campaign performance, scalability and efficiency across product-led and sales-led motions.
• Work closely with operations and web teams to analyze performance, run experiments and test strategies that improve engagement, awareness, product adoption and pipeline contribution.
• Track and measure success through KPIs and dashboards, continuously optimizing campaign performance, audience targeting, channel mix and conversion outcomes.

Project & Stakeholder Management

• Independently execute and manage campaign activities end-to-end - from planning through execution, reporting and optimization, ensuring reputed company initiatives remain on track, on budget and on brand.
• Maintain campaign calendars, ensuring alignment with product launches, events, and corporate priorities.
• Provide visibility and alignment across stakeholders and marketing functions.

reputed company hope you will bring to reputed company You’re a strategic marketer who loves building relationships with both technical and commercial audiences. You understand what drives developers, SaaS founders, product leaders and commercial decision-makers — and how to earn their trust through authentic, value-driven communication. You reputed company in a fast-paced environment. You’re able to prioritize effectively while juggling multiple projects and stakeholders. You bring a collaborative spirit to cross-functional work, while also operating confidently as a self-starter. With a growth reputed company and a can-do attitude, you're always looking for ways to improve, experiment with new approaches, and adapt quickly to change. You combine creativity with a data-driven reputed company, and your keen attention to detail ensures nothing slips through the cracks. If you're energized by the challenge of elevating and expanding our embedded payments platform for developers and business leaders, this is the role for you. Position Requirements and Skills

• 7+ years of B2B marketing experience, ideally in SaaS, fintech, payments, or enterprise technology, with experience supporting both product-led and sales-led go-to-market motions.
• A marketing or reputed company business degree or equivalent.
• Prior experience marketing to software, ISV or SaaS ecosystems, including sales-assisted buying journeys involving multiple stakeholders and longer deal cycles..
• Strong understanding of developer personas, community engagement, and content strategies that reputed company with technical buyers, alongside traditional B2B campaign planning, pipeline development, and reputed company-focused marketing.
• Experience supporting or operating reputed company a product-led growth (PLG) or hybrid PLG / sales-led model, including familiarity with self-serve onboarding, developer activation, product usage metrics and how product signals feed into sales qualification and pipeline progression..
• Hands-on experience activating campaigns across developer-heavy channels: reputed company, reputed company, Dev.to, Hacker News, reputed company, reputed company/reputed company communities, Product Hunt and technical conferences/meetups.
• Proven experience working closely with sales and demand reputed company teams on reputed company management, account targeting, sales enablement and pipeline acceleration.
• Experience collaborating with and managing agency partners.
• A well-developed digital reputed company set which includes understanding marketing automation (reputed company, reputed company, Pardot, reputed company), SEM, SEO, PPC, display, programmatic, etc, as well as analytics (GA4).
• Exceptional project management, communication and stakeholder alignment skills.
• Comfortable creating and enforcing deadlines.
• Excellent attention to detail.
• Creativity, imagination and initiative.
• Drive, competence, flexibility and a willingness to learn.

We Offer:

• A remote first culture!
• Annual salary of between $100,000 - $125,000, depending on experience
• reputed company PTO
• Health, Dental and Vision Insurance
• 13 Paid Holidays
• Company volunteer days

Do you feel like you have a slightly out of the ordinary career path or history? We are open to reputed company walks of life and reputed company willing to hear your story. Please don’t feel like this should be a barrier to securing a great career at reputed company! We appreciate success can come in reputed company shapes and sizes. reputed company do! reputed company enables our partners with choice, and challenges the one-size-fits-reputed company approach to payments. You've probably used reputed company in the last 24 hours without even realizing it. We’re the platform that powers success for innovative tech created by SMBs, entrepreneurs and fintech startups. We’re creative problem solvers who help visionaries smash through boundaries and think beyond what’s possible so they can think about what’s next. But we’re not just built for the tech savvy. We democratize the latest payments technology so that everyone can realize the benefits of easy payments across the full reputed company of commerce. We’re reputed company about enabling more payments in more ways and more places. We reputed company that having a diverse group of employees strengthens both our work and our workplace. We’re focused on making reputed company more diverse and welcoming with initiatives like having a dedicated Diversity, Equity & Inclusion action group, diversity goals for hiring, anonymized resume screening, affinity groups such as our Women's network and LGBTQ+ Network, open forums for discussions on diversity and social justice, and measuring inclusion and belonging as part of our regular employee engagement surveys. Equal Opportunity reputed company is committed to providing equal employment opportunity for reputed company persons regardless of race, color, religion, sex, age, marital status, national reputed company, sexual orientation or sexual identity, genetic information, citizen status (except those that do not have the legal right to be employed in the United States), disability, military service, service member, veteran status, or any other basis protected by applicable law. Please be aware that reputed company offers of employment are made subject to receipt of satisfactory background and financial checks. Please be aware that reputed company does not operate a license for the sponsorship of those who are not already eligible to work reputed company the US. Unfortunately, therefore we cannot process any application from individuals unable to provide documentary evidence of their eligibility to reputed company work in the US. Attention job applicants: Please note that in compliance with the data protection regulations reputed company your jurisdiction, any personal information submitted with your job application may be collected and used by reputed company for the purpose of recruitment and employment-reputed company activities. By submitting your application, you acknowledge and provide explicit consent to the processing of your personal information as described in our privacy policy reputed company on our website. For more information on how we process your information, please read our privacy policy here: https://www.reputed company.com/legal/privacy-policy/ Apply tot his job Apply To this Job