Associate Creative Director, Copywriter

At Resource Innovations, we're excited to welcome an Associate Creative Director, Copywriter to join our in-house creative team! In this writer-first leadership role, you'll get to blend your knack for conceptual brilliance with brand stewardship and people management. Your mission will be to enhance and unify our brand voice across various campaigns, digital platforms, and corporate communications. A key focus will involve amplifying our corporate storytelling — encompassing impactful campaign messaging, executive communication, thought leadership, press releases, and speaking engagements. You'll collaborate closely with our CEO and senior leadership to ensure that our external voice is not only compelling and credible but also aligned with our strategic growth goals. In this role, you'll have the opportunity to directly manage and mentor our talented copy team, setting high standards for craftsmanship while promoting teamwork, accountability, and professional growth. The perfect fit for this position will bring agency-level conceptual expertise, experience in navigating both creative and corporate landscapes, and a collaborative, resourceful attitude. Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we’re constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we’re leading the charge to power change. Key Responsibilities: Creative Leadership & Concept Development

• Partner with the Associate Creative Director (Design) to co-lead integrated campaign concepting across digital, video, social, and multi-channel platforms
• Collaborate with design leadership to ensure ideas are holistically developed — visually and verbally aligned, strategically grounded
• Write high-impact headlines, campaign copy, scripts, and brand messaging that are clear, distinctive, and effective
• Translate business and marketing objectives into compelling creative ideas
• Evolve and steward brand voice across all touchpoints
• Uphold exceptional standards of craft, clarity, and effectiveness

Brand & Corporate Communications

• Lead the evolution of Resource Innovations’ corporate voice across external communications
• Elevate executive messaging, ensuring clarity, credibility, and strategic narrative alignment
• Support thought leadership, press materials, internal communications, and speaking engagements
• Ensure consistency between campaign-level messaging and broader corporate positioning
• Distill complex subject matter into clear, persuasive storytelling that reinforces industry leadership

Team Leadership & Development

• Directly manage and develop members of the copy team
• Provide thoughtful, actionable feedback and performance guidance
• Foster a culture of collaboration, accountability, and continuous improvement
• Lead by example, elevating the quality of writing through mentorship and craft

Cross-Functional Collaboration

• Partner closely with design, account teams, and senior leadership
• Contribute meaningfully to creative briefs and strategic discussions
• Present work confidently and articulate clear creative rationale
• Build alignment across stakeholders while protecting creative integrity

Execution & Ownership

• Oversee copy development from concept through final delivery
• Ensure all work is polished, accurate, and strategically aligned
• Manage multiple projects with varying complexity and timelines
• Serve as the senior editorial authority for corporate and executive-level communications

Writing & Creative Expertise

• 10+ years of copywriting experience, including significant agency experience
• Strong portfolio demonstrating campaign thinking, compelling ad copy, and short-form video scripts
• Proven ability to craft, evolve, and steward brand voice
• Experience writing for both consumer-facing campaigns and corporate communications
• Ability to simplify complex subject matter into persuasive messaging
• Experience partnering with C-suite leaders and translating strategy into compelling external narratives

Leadership & Collaboration

• Experience managing and developing writers or creative team members
• Strong coaching, feedback, and performance management skills
• Confidence presenting to senior stakeholders
• Collaborative, humble approach to creative leadership

Mindset

• Writer-first mentality with high standards of craft
• Growth-oriented and committed to continuous improvement
• Resourceful, inventive, and solutions-driven
• Calm under pressure with strong organizational discipline
• Comfortable balancing conceptual exploration with business objectives

About Resource Innovations Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we’re constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we’re leading the charge to power change. Resource Innovations is an Equal Opportunity Employer, committed to ensuring equal employment opportunities for all job applicants and employees without regard to race, color, religion, national origin, gender, age, disability, marital status, genetics, protected veteran status, sexual orientation, or any other protected status. In addition to federal law requirements, Resource Innovations complies with applicable state and local laws governing non-discrimination in employment in every location in which the company does work. Compensation & Benefits Resource Innovations offers competitive salaries based on a candidate's skills, experience and qualifications for the position. The compensation range for the base salary for this position is $125,000-$135,000. In addition to base pay, employees may be eligible for a discretionary annual bonus. The stated salary represents the expected compensation for this position. Final compensation will be determined based on factors such as the candidate's experience, education and location. At Resource Innovations, we believe supporting our people is essential to delivering impact. We offer a comprehensive benefits package designed to promote health, financial security, and work-life balance. This includes three weeks of paid vacation annually, paid holidays, a 401(k) retirement plan with employer match, medical, dental and vision coverage, parental leave, an employee assistance program, commuter benefits, and additional supplemental offerings. Employment with Resource Innovations is contingent upon the successful completion of a comprehensive background check and reference check. If applicable to the position, a pre-employment drug screen may also be required. The above job description and job requirements are not intended to be all inclusive. Resource Innovations retains the right to make changes or adjustments to job descriptions and/or job requirements at any time without notice. Apply tot his job Apply To this Job