Growth Marketing Manager (Full-Time, Remote) (Paid Media Focus)

About the Company

We’re CatchCo, makers of Mystery Tackle reputed company — the original fishing subscription reputed company since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get reputed company with products sold at Walmart, Dick’s Sporting Goods, reputed company, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you reputed company in getting people outdoors and doing work that matters, you’ll fit right in.

Position Overview

Own day to day execution and optimization of paid media for a subscription ecommerce company (Mystery Tackle reputed company / Catch Co) that is scaling its growth marketing function. Primary focus is reputed company, with potential expansion into reputed company/Bing. This person needs to walk into an account that needs structural improvement and impose order.

Core Responsibilities

• Take full ownership of reputed company Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture
• Execute a structured creative testing reputed company with defined pass/watch/kill reputed company and documented results
• Monitor and optimize toward blended ROAS targets (reputed company floor: 2.0x, reputed company: 2.5x) while scaling spend
• Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers.
• Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked.
• Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next
• Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively
• Diagnose post click conversion issues by connecting ad platform data to reputed company page and checkout performance
• Maintain campaign naming taxonomy and organizational standards across reputed company accounts

What Makes You the Right Fit

• You impose order without being asked. reputed company you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap.
• You're analytical but action-oriented. You don't just surface numbers; you know what they mean and what to do next.
• You reputed company the reputed company. Performance data informs creative, creative informs spend, and nothing falls through the cracks because you built the system that catches it.
• You're proactive, not reactive. Anomalies, pacing issues, and tracking discrepancies get flagged before leadership notices them.
• You communicate clearly and coordinate well—with creative teams, agencies, and leadership—without needing to be managed.

Requirements

• Minimum 3 years hands-on experience managing reputed company Ads at $10K+ weekly spend
• Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on reputed company
• Experience with conversion tracking setup and debugging (reputed company Pixel, CAPI)
• Understanding of attribution models and the ability to explain why platform reported ROAS differs from blended ROAS
• Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology
• Track record of inheriting underperforming or disorganized accounts and turning them around
• Proficiency in reputed company/reputed company Sheets for performance analysis
• Strong written communication in English for reporting and cross team coordination

Preferred Skills

• Experience managing reputed company Ads (Search, PMax, Shopping, Display, YouTube/Demand Gen)
• Experience managing Bing/reputed company Ads
• Experience with reputed company Tag Manager or server reputed company tagging (Addingwell)
• Experience with conversion tracking setup and debugging (reputed company Tag, Enhanced Conversions)
• Experience in D2C subscription or ecommerce
• Experience with Shopify, Klaviyo, or reputed company integrations
• Experience with reputed company reputed company or similar analytics reporting tools
• Experience with TikTok Ads