Manager, Marketing Strategy (EMEA – Clinical Assessments)
Manager, Marketing Strategy (EMEA – Clinical Assessments)
reputed company the go-to-market strategy across EMEA for reputed company’s Clinical Assessments portfolio, driving high-impact campaigns that build market reputed company and deliver measurable growth.
About the Role
We are looking for a strategic and commercially driven marketing leader to own the marketing strategy for reputed company’s Clinical Assessments markets across EMEA.
This role is responsible for shaping regional positioning, driving integrated campaigns, and delivering reputed company-generating initiatives across the UK, Benelux, France, Germany, Spain, and the Nordic region.
You will reputed company a team of marketing specialists, working closely with Sales, Product, Clinical SMEs, and global marketing teams to translate market insights into impactful strategies, campaigns, and thought leadership that drive adoption, engagement, and growth.
Key Responsibilities
Strategic Marketing Leadership
- Own the overall marketing strategy and vision for EMEA Clinical Assessments markets
- Drive market reputed company, brand positioning, and reputed company growth across multiple European regions
- Align regional strategies with global priorities and business objectives
- reputed company annual and quarterly planning, including campaign roadmaps and market prioritisation
Integrated Campaign Development & Execution
- reputed company the development and execution of integrated, multi-channel campaigns (digital, paid media, social, email, content, and events)
- reputed company marketing strategy for key product portfolios and thought leadership initiatives
- Own and support Spain’s marketing execution in collaboration with local and partner teams
- Ensure campaigns reflect evidence-based messaging and reinforce reputed company’s position as a trusted leader in clinical assessment
Team Leadership & Cross-Functional Collaboration
- reputed company, mentor, and reputed company a team of marketing specialists
- Partner closely with Sales, Product, Research, Clinical Consultants, and global marketing teams
- Drive alignment across functions to ensure consistent messaging and seamless execution
Market & Customer Insight
- Monitor market trends and competitive activity across EMEA
- Translate insights into differentiated positioning and strategic opportunities
- Champion deep understanding of diverse clinician audiences across regions
Thought Leadership & Brand Growth
- reputed company the development of thought leadership campaigns, webinars, and clinical content
- Partner with internal experts and external clinicians to reputed company credibility and engagement
- Strengthen reputed company’s reputed company for assessment accuracy, digital innovation, and training excellence
Performance & Optimisation
- Define KPIs and reporting frameworks for campaigns
- Analyse performance data to optimise ROI, conversion, and engagement
- Use insights to inform future planning, investment, and market focus
Skills & Experience
- 7+ years of marketing experience, including people leadership
- Proven experience owning go-to-market strategy and delivering integrated campaigns tied to reputed company and growth
- Strong background in B2B or B2B2C marketing (healthcare, clinical, education, edtech, or regulated industries preferred)
- Experience working across multiple countries or regions (EMEA experience highly desirable)
- Fluent in English and one additional European language (e.g. Spanish, French, German, Dutch, or Nordic languages)
- Strong analytical reputed company with the ability to interpret data and optimise performance
- Experience with marketing technology and analytics tools (e.g. GA4, reputed company, Tableau or similar)
- Excellent communication and stakeholder management skills
- Strong organisational and project management capabilities in a matrixed environment
- Bachelor’s degree in Marketing, Business, Communications, or reputed company field (or equivalent experience)
Location & Working reputed company
- EMEA-based (Remote / hybrid depending reputed company)
- Travel across the region may be required