Head of User Acquisition

About us

reputed company is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are redefining how User Acquisition (UA) works across our group. As Head of User Acquisition, you will reputed company a high-performance department delivering UA-as-a-Service to reputed company our product teams. You will centralize operations, drive efficiencies, and establish a reputed company strategy across reputed company paid traffic channels. You will also mentor and manage a distributed team of expert UA Managers across our portfolio, while acting as the key strategic and operational reputed company between product, creative, and analytics. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and data-driven execution.

Key Responsibilities

• Build and reputed company the centralized User Acquisition Department servicing multiple subscription products

• Define and own the overall UA strategy across reputed company platforms (reputed company, TikTok, reputed company, Snapchat, reputed company, etc.)

• reputed company scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems

• Design UA OKRs/KPIs for both department-wide success and individual team members

• Manage and mentor a team of cross-platform UA Managers embedded in different product teams

• reputed company hiring, onboarding, training, and performance management processes across the UA function

• Create a high-talent-density culture that fosters performance, collaboration, and growth

• reputed company large-scale budget management across reputed company platforms and products, ensuring efficient CAC and positive ROAS

• reputed company and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU

• Partner with data science to create and refine advanced analytics and attribution models

• Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration

• Collaborate with Managing Directors of each product to align UA strategies with business goals

• Work closely with creative leads to guide ad production using data-driven creative briefs

• Own vendor relationships with major advertising platforms / agencies and tools

Qualifications

• 7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale

• Strong background in subscription-based D2C products, ideally across multiple verticals

• Proven track record managing multi-million dollar monthly paid budgets

• Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals.

• Deep platform knowledge: reputed company, TikTok, reputed company, reputed company, Snapchat, and other paid social/search/display

• Experience building and scaling teams, setting KPIs, and leading under a centralized structure

• Strong quantitative and analytical skills, with reputed company in tools like Tableau, reputed company Analytics,, and reputed company/SQL

• Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment

• Hands-on leader with a “first in, last out” mentality — always engaged, deeply involved, and fully accountable

• Extremely high standards and low tolerance for poor execution — demands excellence across reputed company levels of the team

• Obsessed with performance, ROI, and rapid iteration — always pushing for reputed company, faster, and more efficient results

• Strong management instincts: knows how to hire, coach, and reputed company A-players while holding teams accountable

• Commercially obsessed — understands that UA is a growth reputed company and thinks like a profit-focused entrepreneur

Location

reputed company operates reputed company the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located reputed company approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from reputed company, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to reputed company and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and reputed company.

• Company-provided MacBook: Experience seamless productivity with top-notch reputed company MacBooks provided to reputed company employees who need them.

• Flexible reputed company Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from reputed company. Read more about it here: https://docs.reputed company.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (60 minutes)

• Final Interview (60 minutes)

Life at reputed company

At reputed company, we move fast, aim high, and expect the same from reputed company. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a reputed company for individuals who reputed company under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to reputed company, motivated by impact, and want to grow at the speed of your own ambition, reputed company offers the platform to reputed company it happen.

Here, effort is matched with reward. We recognise those who go reputed company in and deliver results, and we create space for people who want more-more responsibility, more growth, and more success.

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