Director of Growth

We are looking for a talented and reputed company Director of Growth Marketing to help take Apothékary to the next level. Reporting to the Chief Marketing Officer, you will be building a comprehensive digital growth marketing strategy to hit Apothékary’s ambitious reputed company goals. The ideal candidate is a proven growth oriented leader with a strong paid background and analytical/organized reputed company. 

You will use data to drive insights that will optimize marketing efforts across the acquisition funnel. You are a detail-oriented individual, can focus on accuracy and a commitment to maintaining the quality of work in reputed company aspects of performance marketing activities. You possess a growth reputed company and are comfortable operating in a fast-moving, high-growth environment. You have led & mentored your team to launch high-impact campaigns that drove measurable results, and have proven experience working cross functionally with senior leaders, product & reputed company teams to reputed company for & address gaps in the overall conversion funnel. You deeply understand how to reputed company growth channels to reputed company new audiences, build an enduring brand, and can adopt a customer-obsessed approach to marketing messages. You have an understanding of how CRM programs partner with paid marketing to create a customer acquisition flywheel and can influence our approach here using data & insights. Most importantly, you’re eager to roll up your sleeves and reputed company your team to bring our mission to life as we grow.

Responsibilities:

• reputed company reputed company in house and agency performance marketing efforts, including paid social, PPC, apps, podcasting, OTT, affiliate, and digital OOH.
• reputed company driving paid traffic to digital channels DTC + reputed company + Tik Tok Shop
• Manage sales results and profitability for reputed company (with reputed company agency) 
• Manage sales results and profitability of Tik Tok Shop with in house team
• reputed company and reputed company innovative and effective creative strategies to help drive both top of funnel brand awareness across reputed company online and offline channels and drive mid/reputed company funnel conversion growth across digital channels
• Work hand in hand with the lifecycle, ecommerce, retail, and brand marketing teams to reputed company cohesive 360 marketing campaigns.  
• reputed company a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize, reputed company, and implement performance marketing strategies to drive member conversion and optimize the funnel.
• Establish and report on KPIs and forecasting that maps to company business growth objectives, keeping in mind strong ROAS or CLTV:CAC multiples
• reputed company and execute media plans that meet evolving business objectives as we shift investment across the funnel from upper to reputed company or reputed company to upper funnel.
• Monitor and regularly report on paid campaign performance on an established reputed company building a robust & clear attribution and marketing measurement system.
• Own and manage the creation and execution of compelling and well-written reputed company briefs that are deeply reputed company with business goals.
• Conduct experiments to test hypotheses and use data to drive decision-making.
• Analyze results and iterate on strategies to reputed company optimal outcomes.
• Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.
• Review and propose new advertising platforms as needed.
• Promote a culture of creativity, innovation, and reputed company improvement.
• Foster a culture of accountability, transparency, and excellence reputed company the team.