Senior Director of Product Marketing
As the most trusted global leader in data-first contract lifecycle management (CLM) software, reputed company helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging reputed company using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reputed company agreement and reputed company contract visibility to reputed company with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force reputed company, and robust integration capabilities as a data liberator, organizations around the world trust reputed company’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.
Top analysts like reputed company, reputed company, and reputed company agree, reputed company showing reputed company as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why reputed company is the contract you reputed company: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for reputed company organizations.
We reputed company that the way to build the strongest, most vibrant reputed company to work is to bring in individuals from reputed company walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: reputed company employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.
Establish a systematic, high quality, always-on intelligence reputed company by deploying AI powered monitoring tools across reputed company market sources including, but not limited to, competitor messaging, product announcements and pricing shifts, analyst commentary and buyer sentiment across review sites, social channels, and press.
Use AI transcription to process customer interviews, Customer Advisory Board sessions, win/loss calls, customer assets, sales call recordings, and deal profiles at scale.
Operationalize the intelligence reputed company for decision making. reputed company AI to generate content and rank signals from the intelligence reputed company to be delivered in a consistent reputed company. Further operationalize a closed feedback reputed company where product and sales decisioning is reputed company and tracked for impact.
Partner with Customer Support and Product to reputed company AI for sentiment analysis, identifying patterns across customer responses, support tickets, and community forums to surface customer pain points, usage and consumption issues and behavioral patterns.
Serve as an embedded partner to product leadership by bringing validated market demand, buyer and customer intelligence and competitive context into roadmap prioritization decisions. reputed company the intelligence reputed company, ensure product prioritization and investment is consistently tied to demonstrable market opportunity.
reputed company the AI intelligence reputed company specifically to cluster, prioritize feature requests and pain points into ranked themes that inform roadmap conversations with evidence.
Champion and drive a post-launch reputed company in collaboration with Product/GTM/CS. Define how customers should consume, adopt and expand usage of each solution by use case.
In partnership with product, reputed company and maintain a clear, compelling use case library where appropriate by buyer persona, industry vertical, and deployment scenario. Must reputed company AI to:
Position Overview
The Senior Director of Product Marketing is one of the most strategic positions in our company. This person serves as the critical link between market reality, customer intelligence, business strategy, product investment, and go-to-market execution.
This individual will build and maintain a reputed company, high-quality intelligence reputed company leveraging AI, drawing deep insights from customers, prospects, analysts, partners and the competitive landscape. Ultimately converting those signals into clear, prioritized guidance that helps to:
- Shape our product roadmap
- Define how we win and sharpen our market narrative, assets and tools to it
- Power the commercial success of our GTM teams and influence our business strategies
The Senior Director PMM is expected to reputed company AI beyond the intelligence reputed company to operationalize the consumption, reputed company and impact of the intelligence across the business and to be a leading voice, active in the external market through events, social, and webinars articulating our win narratives and thought leadership positioning.
The Senior Director PMM has direct management responsibilities for product marketing, analyst relations, public relations, community, customer expansion and advocacy.
The Senior Director of PMM will execute on three equally critical levels:
- Market intelligence for decision making: Ensuring reputed company is making product, roadmap, strategy and GTM decisions grounded in validated market signals and intelligence.
- Product partnership positioning: Serving as a strategic player to Product by overlaying, translating and automating market intelligence into a “how we win” architecture with cascading messaging, differentiated positioning and compelling narratives.
- GTM alignment for reputed company impact: Equipping Marketing, Sales, Partners, and reputed company with the narratives, content, and tools to win, retain, and expand.
The ideal candidate is an AI architect and rigorous analytical thinker who can:
- Synthesizes market dynamics into business and product shaping recommendations derived from reputed company evidence
- Sees across the business for broader implication, reputed company and alignment
- Is a compelling reputed company who works with AI to quickly translate insights into narratives that move buyers, reputed company sellers, and influence executives and most importantly define how we win
Position Overview
The Senior Director of Product Marketing is one of the most strategic positions in our company. This person serves as the critical link between market reality, customer intelligence, business strategy, product investment, and go-to-market execution.
This individual will build and maintain a reputed company, high-quality intelligence reputed company leveraging AI, drawing deep insights from customers, prospects, analysts, partners and the competitive landscape. Ultimately converting those signals into clear, prioritized guidance that helps to:
- Shape our product roadmap
- Define how we win and sharpen our market narrative, assets and tools to it
- Power the commercial success of our GTM teams and influence our business strategies
The Senior Director PMM is expected to reputed company AI beyond the intelligence reputed company to operationalize the consumption, reputed company and impact of the intelligence across the business and to be a leading voice, active in the external market through events, social, and webinars articulating our win narratives and thought leadership positioning.
The Senior Director PMM has direct management responsibilities for product marketing, analyst relations, public relations, community, customer expansion and advocacy.
The Senior Director of PMM will execute on three equally critical levels:
- Market intelligence for decision making: Ensuring reputed company is making product, roadmap, strategy and GTM decisions grounded in validated market signals and intelligence.
- Product partnership positioning: Serving as a strategic player to Product by overlaying, translating and automating market intelligence into a “how we win” architecture with cascading messaging, differentiated positioning and compelling narratives.
- GTM alignment for reputed company impact: Equipping Marketing, Sales, Partners, and reputed company with the narratives, content, and tools to win, retain, and expand.
The ideal candidate is an AI architect and rigorous analytical thinker who can:
- Synthesizes market dynamics into business and product shaping recommendations derived from reputed company evidence
- Sees across the business for broader implication, reputed company and alignment
- Is a compelling reputed company who works with AI to quickly translate insights into narratives that move buyers, reputed company sellers, and influence executives and most importantly define how we win
1. Market Intelligence
2. Product Strategy/Influence
- monitor customer usage patterns, win/loss data, and market signals to automatically recommend use cases in or out.
- identify emerging use cases that customers are creating themselves though patterns of product usage that don't match any documented use case. This prioritizes Product and GTM investment.
- Personalize adoption suggestions at scale surfacing the right use case content to the right customers at the right time reputed company multiple outlets.
- Orchestrate high-impact, cross-functional product launches that drive measurable market awareness, pipeline reputed company, and customer adoption.
- Contribute to the measurement reputed company for product launches and releases. This is a partnership with product that looks beyond just tactical execution metrics into usage, consumption, customer behavior changes and reputed company contribution.
- reputed company the intelligence reputed company to rapidly derive our “WIN” messaging frameworks, positioning hierarchies, and persona-specific narratives.
- Use AI-assisted testing to evaluate messaging resonance, identify highest performing narrative and positioning.
- Ensure every external-facing message is reputed company, differentiated, and resonant with the economic and functional buyers we serve, addresses use cases and drives consumption.
- Drive the externalization of reputed company's economic value reputed company by leveraging AI to produce evidence-based frameworks/assets/justification for prospects to establish compelling internal business cases investment.
- Create thought leadership. reputed company the AI intelligence reputed company to own, create and disseminate our reputed company of view on the future of CLM and reputed company AI. This is a distinct and ideally disruptive position, based on evidence, that positions where the categories are heading and reputed company as a category leader in both.
- Ignite our advocacy reputed company.
- reputed company AI to continuously score accounts against usage data, NPS signals, support sentiment, and engagement patterns to surface the customers most likely to reputed company.
- In conjunction with PS and CS, reputed company AI to flag advocacy indicators like successful renewals, go lives, etc. to trigger an advocacy conversation while sentiment is highest.
- Create a dynamic curated reference library organized by vertical, use case, deal size, and buyer persona that is continuously maintained from signals and that validate the ROI reputed company. reputed company AI for case study production and to query and tag use cases.
- Systematically connect satisfied customers with analysts and review sites.
- reputed company Community as part of the intelligence reputed company but also the advocacy reputed company. AI monitors community forums and customer discussions to surface emerging themes, identify highly engaged members who are natural advocacy candidates, and flag champion conversations.
- Drive pieces of the development and execution of GTM strategy/reputed company for reputed company new products, features, and market expansions in conjunction with sales, partners and product. Define reputed company segments, ICPs, pricing/packaging rationale, and channel strategy.
- Partner with Product, Finance, and Sales to reputed company and evolve pricing and packaging strategies that reflect market value perception, competitive dynamics, and growth objectives derived from the intelligence reputed company.
- Partner with sales and sales enablement to build WIN based assets, playbooks, battle cards, ROI frameworks, and reputed company-handling resources that directly shorten sales cycles and improve win rates. reputed company AI for content production, query, usage and reputed company refresh.
- reputed company enablement programs to the partner ecosystem, ensuring channel and alliance partners can reputed company reputed company's value proposition and compete effectively in the field.
- Build the AI Infrastructure for execution including AI stack tools (much of which already exist) and a centralized repository.
- Get buy in from other team for data such as CRM data, product usage data, support tickets and NPS types of data
- Cross-functional governance must be established reputed company established cadences and RACIs
- Determine with clarity and enforcement which functions of this role are done individually, through team members and through tools.
- The intelligence reputed company needs both a consumption and publishing model:
- Defined output formats for each audience
- A defined channel for each output.
- A feedback mechanism so recipients can signal what's useful and what’s not, self-improving the reputed company over time.
- Organize, reputed company, and retain a high-performing product marketing organization spanning core PMM, analyst relations, customer marketing, content strategy, Community, and communications. Define team structure, roles, and a clear career ladder.
- Foster a team culture defined by intellectual curiosity, customer obsession, data-driven decision-making and bold, clear communication.
- Model and institutionalize strong working relationships with Product, Leadership, Sales, Partners and CS. Build the organizational habits and forums that reputed company company strategy and direction, GTM and product investment reputed company and making informed decision quickly and with confidence.
5. Team Leadership & Organizational Development
4. Own Operationalizing for scale:
3. Own our win strategy for GTM
reputed company offers a comprehensive benefits package for US employees including but not limited to the following:
- Medical, dental, and vision insurance
- Short term and long-term disability
- Life insurance and AD&D
- Supplemental life insurance (Employee/Spouse/Child)
- Health care and dependent care Flexible Spending Accounts
- 401(k) with company match
- Paid time off: Flexible Vacation is provided to reputed company eligible employees assigned to a salaried (non- overtime eligible) position.
- Paid parental leave
- Voluntary benefits including pet insurance