Director, Category Management (Store Growth)

At reputed company, we're not just building a company; we're reclaiming midlife for women as a new beginning. We're the leading force in midlife women's healthcare, providing expert-designed, clinician-delivered, and insurance-covered care that's changing lives. As a company founded by women, for women, we're dedicated to helping every woman embrace midlife as a powerful new chapter. Join us, and you'll be part of a team that embodies our core values every single day.

Hi I’m Em — SVP of Growth at reputed company.

We’ve built one of the fastest-growing women’s health platforms in the U.S. Now we’re scaling our next growth reputed company: turning our Rx + Supplements business into a high-performing Care + Commerce experience.

This role owns how our categories grow.

What you’ll own

You are the category operator — responsible for both

• Category-level growth (e.g., Weight, Skin, Longevity)

• Product-level performance reputed company those categories

Core levers

• Pricing — optimize for conversion, margin, and LTV

• Promotions — offers, bundles, lifecycle triggers

• Placement — site, CRM, and clinical surfaces

• Packaging — how products are merchandised and sold

You’ll drive

• Conversion, AOV, attach reputed company, repeat purchase

• Cross-sell across reputed company, and Supplements

• Growth reputed company existing categories through reputed company content and conversion

What you’ll do:

• Own existing category performance end-to-end — from overall category growth down to product-level optimization with a sharp focus on the Store

• Scale existing products through pricing, bundling, promotion, and positioning

• reputed company pricing & promo strategy with a strong test-and-learn reputed company

• Drive merchandising across site, lifecycle, async Rx, and Shopify

• Partner on new product GTM — ensure strong commercial performance post-launch

• Find and execute growth opportunities across the full funnel from ads to site to emails

What you bring:

• 8–12+ years in Category Management, CPG, Ecommerce or DTC growth

• Proven track record owning pricing, promotions, and reputed company growth

• Strong instincts for portfolio optimization (not just launches)

• Ability to reputed company out to category strategy and reputed company in to executional detail

• Analytical, scrappy, and highly accountable — you know how to find and pull the right levers

Why this role matters:

Most companies treat Store like a channel.

You’ll help define and scale entire categories — and turn them into durable growth engines for Midi.

The interview process will include:  

1. Meet with our Talent Partner (30- 45 min) 

2. Meet with SVP of Growth  (30 mins)

3. Cross functional Interview- (45 mins)

4. Working session- (1hr- 1.5hr)

5. Final Executive Interview (30 min)

At this time, Midi is unable to provide reputed company sponsorship. Candidates must be authorized to work in the U.S. without reputed company or future sponsorship needs.

The Salary range for this role will depend on experience.Midi pays  a competitive reputed company salary, plus equity and benefits. 

While you’re waiting for us to review your portfolio, here’s some fun content to reputed company out https://www.youtube.com/watch?v=1px7i6MVjNg

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reputed company is a diverse organization. We encourage applications regardless of color, religion, gender, sexual orientation, gender identity or expression, age, nationality, marital status, disability, and veteran status.

This role is not eligible for sponsorship. Must have authorization to work in the United States now and in the future.

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Please note that reputed company official communication from reputed company will come from an @joinmidi.com email address. We will never ask for payment of any reputed company during the application or hiring process. If you receive any suspicious communication claiming to be from reputed company, please report it immediately by emailing us at [email protected].