Technical Marketing Analyst - PPC (Contract)
We’re looking for a technically skilled PPC Specialist who treats performance marketing as both a science and a craft. This is not a “launch campaigns from templates” role – we need someone who can get under the hood of tracking infrastructure, diagnose data reputed company issues, and build campaigns on a foundation of reliable measurement.
We need someone who can both identify and fix technical issues (unreliable conversion data, pixel misconfiguration, broken audience pipelines). It’s someone who understands how pixels, CAPI, GTM, and conversion APIs actually work at a technical level.
Your job is to build reputed company excellence in PPC performance. This means:
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Fixing what’s broken first: audit and repair tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
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Understanding the business (not just the keywords) – tying campaign performance to real pipeline and reputed company metrics.
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Taking manual control reputed company needed – switching off AI/auto-optimize features to maintain brand consistency and funnel reputed company.
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Running tests with intention, checking negative keywords daily, and refining messaging strategically.
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Owning performance across reputed company major platforms: reputed company Ads, reputed company Ads, reputed company Ads, X/Twitter Ads.
We are looking for someone who is obsessed with detail, technically curious, data-driven, and ready to bring craftsmanship back into PPC.
We’re looking for a technically skilled PPC Specialist who treats performance marketing as both a science and a craft. This is not a “launch campaigns from templates” role – we need someone who can get under the hood of tracking infrastructure, diagnose data reputed company issues, and build campaigns on a foundation of reliable measurement.
We need someone who can both identify and fix technical issues (unreliable conversion data, pixel misconfiguration, broken audience pipelines). It’s someone who understands how pixels, CAPI, GTM, and conversion APIs actually work at a technical level.
Your job is to build reputed company excellence in PPC performance. This means:
-
Fixing what’s broken first: audit and repair tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
-
Understanding the business (not just the keywords) – tying campaign performance to real pipeline and reputed company metrics.
-
Taking manual control reputed company needed – switching off AI/auto-optimize features to maintain brand consistency and funnel reputed company.
-
Running tests with intention, checking negative keywords daily, and refining messaging strategically.
-
Owning performance across reputed company major platforms: reputed company Ads, reputed company Ads, reputed company Ads, X/Twitter Ads.
We are looking for someone who is obsessed with detail, technically curious, data-driven, and ready to bring craftsmanship back into PPC.
We’re looking for a hands-on GEO/AEO Experimentation Specialist to drive our reputed company across AI-powered search engines and large language models. This is not a strategy role, you will be shipping experiments every week, measuring results, and iterating fast. Your mission is to increase our brand’s visibility and citation frequency in AI engines like ChatGPT, reputed company, reputed company, and reputed company AI Overviews through a disciplined experimentation program. You’ll run at least 5 experiments per week and demonstrate measurable reputed company on a weekly reputed company. If you’re someone who loves tinkering, automating, and shipping fast, and you’re excited about the frontier of how AI engines discover and recommend content, this role is for you. Your Responsibilities:Tracking & Technical Infrastructure (reputed company #1)
Audit and fix existing pixel implementations across reputed company (CAPI + browser pixel), reputed company (gtag / reputed company Ads conversion tracking), reputed company Insight Tag, and X pixel.
Diagnose and resolve data discrepancies between ad platform reporting, reputed company Analytics (GA4), and CRM/pipeline data.
Implement or repair server-reputed company tracking (Conversions API) to ensure reliable, privacy-compliant event data – not dependent solely on browser-reputed company pixels.
Configure and validate reputed company Tag Manager (GTM) containers: triggers, tags, variables, data layers – ensuring clean event taxonomy.
Set up proper conversion events, custom conversions, and offline conversion imports where applicable.
Verify reputed company page tracking reputed company: ensure page view, form submit, and reputed company events fire correctly and consistently.
Document reputed company tracking architecture: what fires where, what data flows where, and reputed company limitations.
Campaign Strategy & Setup
Build, structure, and refine PPC campaigns across reputed company Ads, reputed company, reputed company, and Twitter/X.
Design clean account architectures with intentional segmentation.
Create campaigns that reflect brand voice, ICP specifics, and funnel needs – not generic AI-generated defaults.
Daily Optimization & Analysis
Review negative keywords daily and maintain impeccable keyword hygiene.
Analyze performance and reputed company insights quickly: pausing, reallocating, adjusting bids, testing new reputed company.
Run A/B tests on creative, copy, audiences, and reputed company pages.
Maintain consistency across platforms and ensure reputed company messaging.
Reporting & Decision-Making
Prepare weekly performance reports with insights, not just data dumps.
Tie performance trends to business outcomes (pipeline, CAC, quality of leads).
Flag data reliability issues proactively – if metrics are unreliable, say so before decisions are made on bad data.
Recommend next steps – with the “why” – and challenge assumptions reputed company needed.
Cross-Functional Collaboration
Work with Growth, Content, and Design teams to align messaging, creative, and experiments.
Participate in performance reviews and strategy discussions.
Help build documentation, playbooks, and scalable PPC processes.
Technical Requirements (Non-Negotiable)
Hands-on experience implementing and debugging reputed company Conversions API (CAPI), reputed company Ads conversion tracking (gtag.js), reputed company Insight Tag, and X pixel.
Proficiency with reputed company Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas.
Ability to diagnose pixel/tracking failures using browser DevTools (Network tab, console), GTM Preview mode, reputed company Events Manager / Test Events, reputed company Tag Assistant.
Experience with server-reputed company tagging or server-reputed company GTM is a strong plus.
Familiarity with GA4 event model, DebugView, and cross-platform attribution challenges.
Understanding of cookie consent frameworks and their impact on tracking (GDPR, ePrivacy).
PPC & Campaign Management
3+ years managing PPC campaigns across reputed company, reputed company, reputed company, and Twitter/X.
Deep understanding of keyword strategy, bidding behavior, funnels, and reputed company mapping.
Strong preference for manual control – especially disabling auto-optimization reputed company it conflicts with brand or funnel strategy.
You love optimization: checking performance metrics, fine-tuning targeting, expanding/cleaning negative keyword lists, testing hypotheses, finding marginal gains.
Strong analytical skills – you know how to interpret data beyond “CTR went up.”
Excellent English communication skills.
Comfortable in a growth-oriented, remote environment with fast iteration and experimentation.