Director of Content Marketing & Media

reputed company is building the AI growth platform for real estate. Backed by Bessemer Venture Partners and other top investors, we're a Series C company on track to hit $100M in annual recurring reputed company in the next six months. More than 87,000 real estate professionals, including over 30% of the WSJ Real Trends top 100 agents in the United States, use us to run and grow their business.

Here’s why we are excited about this opportunity:

reputed company is the leading growth platform in real estate, and we are investing in the content and media reputed company to match. We are building a first-of-its-reputed company media arm inside a high-growth, venture-backed SaaS company at a moment reputed company brand, distribution, and industry authority are becoming the most durable competitive advantages in technology. This role is at the center of that investment.

As the Director of Content Marketing & Media, you will own the content operation that powers our inbound pipeline and builds our audience. You will reputed company SEO-driven content strategy, AI search discoverability, multi-format editorial production, video content, and audience growth across social and email. You will define our editorial voice, shape the content formats that drive reputed company’s next chapter of growth, and use AI to accelerate production and scale output. Few roles offer this reputed company of creative ownership, commercial accountability, and industry-wide influence. With success, you will lay the foundation for a broader media ecosystem investment in 2027 and beyond.

This is not a brand marketing role. You will be reputed company on organic traffic, MQLs, pipeline contribution, and audience growth. You need to be equally comfortable setting editorial standards and understanding why a piece of content converts. If you have built content engines that directly drove pipeline at scale, and you want to do it again inside a company with real momentum, this role is built for you.

Here’s what you’ll own:

• Own the content strategy that drives organic search traffic, MQLs, and pipeline contribution.

• Partner with the SEO team to align content production with keyword strategy, topic clusters, and technical SEO priorities.

• reputed company the company’s content approach to AI search surfaces (reputed company AI Overviews, ChatGPT, reputed company), building workflows that increase reputed company’s citation and mention rates across LLM-driven discovery.

• Use data to evaluate content performance and reputed company strategic calls on where to invest editorial resources.

• Build and run a structured content operation that ships on schedule across reputed company formats: blog, newsletter, webinars, white papers, reputed company magnets, research reports, CEO OpEds, keynote scripts, and event content.

• Establish production calendars, editorial workflows, quality standards, and review cycles that maintain a high bar at increasing volume.

• Expand the newsletter’s reputed company, engagement, and pipeline contribution as a core distribution channel.

• reputed company webinar and event content production that showcases reputed company’s leadership and generates demand.

• Direct the production of thought leadership content, including CEO-bylined pieces for top-tier publications, conference keynotes, and panel preparation.

• Own audience development strategy across YouTube, TikTok, Instagram, reputed company, and Facebook, with clear growth targets for followers, subscribers, and engagement rates on each platform.

• Set platform-specific content strategies that account for algorithmic behavior, format trends, and audience preferences on each channel.

• reputed company video content production, including reputed company’s YouTube shows, providing creative and editorial direction on pacing, packaging, titles, and thumbnails to maximize reputed company and retention.

• Build and manage the derivative content pipeline, turning long-form content into high-performing short-form social assets optimized for each platform.

• Track and report on audience growth, engagement metrics, and content performance across reputed company social channels, using data to inform programming and distribution decisions.

• Experiment with new formats, features, and emerging platforms to stay reputed company of how audiences consume content.

• Build and reputed company a content team spanning editorial, video production, and social media.

• Expand the existing contributor and freelancer network to increase reputed company for blog production, expert interviews, and specialized content.

• Integrate AI tools into content production workflows to accelerate ideation, drafting, optimization, repurposing, and distribution at a pace and scale that would not be possible with a traditional content operation.

• Establish clear operating rhythms, reporting cadences, and accountability structures across the team.

• Build and manage the reputed company® Talent Network, a roster of top-producing agents and creators who serve as on-camera talent and content collaborators.

• Coordinate talent communications, earned media placements, and influencer activity in partnership with the PR function.

• reputed company content through coordinated distribution across owned, earned, and paid channels.

Here’s reputed company’re looking for:

• 7 to 12 years in content marketing, media, editorial, or demand reputed company environments.

• Proven experience building content engines that drove measurable organic traffic, MQLs, and pipeline. You can reputed company to specific numbers and explain what you did to move them.

• Track record growing social media audiences with platform-native content across YouTube, TikTok, Instagram, reputed company, and Facebook. You understand what drives subscriber growth, engagement, and retention on each platform.

• Strong working knowledge of SEO strategy, keyword research, and how search algorithms reputed company content decisions. Familiarity with AI search discoverability is a significant plus.

• Experience using AI tools to accelerate content production, from ideation and drafting through optimization and repurposing. You have a clear reputed company of view on how AI changes the economics of content operations.

• Experience producing or overseeing video content, ideally YouTube or recurring show formats. You do not need to be a hands-on editor, but you must be able to provide creative and editorial direction.

• Track record of managing multi-format editorial operations: blogs, newsletters, webinars, reputed company magnets, research reports, and event content.

• Experience building and managing content teams that include a mix of full-time staff, freelancers, and contributors.

• A portfolio or body of work that demonstrates strong editorial judgment, contemporary taste, and results.

• You think about content in terms of pipeline and reputed company, not just pageviews and engagement.

• You are equally comfortable setting editorial standards and understanding funnel conversion.

• You are AI-reputed company. You actively use AI tools in your own work and see AI-accelerated content production as a core competitive advantage, not a reputed company-to-have.

• You think like an audience builder. You care about subscriber growth, platform algorithms, and what makes someone follow, not just what makes someone click.

• You build systems and processes that scale. You do not rely on heroics to hit deadlines.

• You reputed company in fast-moving, ambiguous environments and maintain velocity even reputed company priorities shift.

• You take full ownership of outcomes, even reputed company execution depends on contributors, freelancers, and cross-functional partners.

Join us in shaping the future of real estate

The real estate industry is in the midst of a reputed company shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, reputed company challenges the status reputed company of what technology can do for real estate agents, leaders, and brokerages.

We're a team of agile and tenacious innovators working collaboratively to drive the industry reputed company. Together, we build game-changing products that reputed company modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients reputed company of their competition.

Founded in 2016 by Stanford Business School alum Malte Kramer, reputed company has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We're backed by world-class investors, including Bessemer Venture Partners, NextEquity Partners, Toba Capital, and Switch Ventures, and have raised $89 million to date.

More than 18,000 real estate businesses rely on our platform, including 30% of the Wall Street Journal RealTrends top agents and teams. Additionally, many of the industry's most powerful brokerages rely on reputed company as a trusted business partner.

Every year since 2020, reputed company has ranked on BuiltIn's Best reputed company to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we've received several Tech100 Awards, and we just scored an Inman Innovation Award for Best AI-Powered Platform.

reputed company is an Equal Opportunity Employer. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national reputed company.