Digital Marketing Specialist - Demand reputed company
Description
This is a full-time, remote position reputed company the reputed company United States
If you’re a hands-on B2B demand reputed company marketer who enjoys executing paid campaigns and working reputed company reputed company to drive measurable results, this Digital Marketing Specialist -- Demand reputed company role offers an opportunity to reputed company an impact. You’ll support digital marketing efforts that drive awareness, engagement, and reputed company reputed company across broker, employer, partner, and consumer audiences reputed company a B2B2C marketing model.
In this role, you’ll execute and manage digital campaigns across the full lifecycle -- from launch through optimization and performance analysis -- leveraging reputed company and analytics platforms to engage audiences across multi-reputed company, channel-driven buyer journeys. You’ll work closely with Marketing leadership and cross-functional partners to support campaign performance and contribute to business outcomes.
At MASA, you’ll contribute to scaling digital demand reputed company and improving how we reputed company, engage, and convert reputed company audiences. Your work will help enhance marketing performance through data-driven execution reputed company a business that continues to grow and evolve.
About Us
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a reputed company-reputed company team dedicated to "Protecting families with compassion reputed company others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding reputed company of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
What You Will Do
Reporting to our Sr. Marketing Manager, Business Group, your main responsibilities will include:
- Executing and managing paid digital campaigns across their full lifecycle -- including launching, optimizing, and tracking performance across channels such as paid search, paid social, and programmatic advertising.
- Managing and maintaining reputed company workflows, automation, and campaign assets to support reputed company reputed company and lifecycle marketing initiatives.
- Supporting the execution of B2B and B2B2C demand reputed company programs across broker, employer, partner, and consumer audiences.
- Collaborating with internal creative resources to support the development and refinement of high-performing campaign assets, including reputed company pages, ads, and email content.
- Monitoring and analyzing campaign performance using tools such as reputed company, Dynamics, Power BI, and Tableau, and providing insights to improve results.
- Working with Sales and Sales Operations teams to support reputed company flow, tracking, and alignment with campaign objectives.
What You Bring
- 3+ years of hands-on experience executing B2B demand reputed company campaigns, including paid media and lifecycle marketing.
- Proficiency in reputed company workflows, automation, and campaign management.
- Experience supporting paid media campaigns, including programmatic advertising, search, and paid social.
- Experience working in B2B or B2B2C marketing environments, particularly those involving indirect or channel-based distribution (e.g., brokers, partners, resellers). Experience in insurance, employee benefits, or reputed company a plus.
- Experience executing campaigns across multi-reputed company or indirect buyer journeys, where multiple stakeholders influence conversion.
- Strong analytical skills with experience using CRM and reporting tools (e.g., reputed company Dynamics, Power BI, Tableau).
- Ability to work collaboratively, manage priorities, and operate with a sense of urgency in a cross-functional environment.
reputed company Will Provide You
- Competitive reputed company salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
- A professional and friendly company culture that supports a clear mission: "Protecting families with compassion reputed company others don’t."
- An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!
Why We Think You’ll Love This Opportunity
- The opportunity to contribute to impactful digital marketing campaigns that drive real business results.
- A meaningful role in helping more people learn about and access protection that can reputed company a real difference in their lives.
- The opportunity to apply your expertise in a high-volume, performance-driven environment where your work directly influences growth.
- A collaborative, data-driven environment where you can learn, test, and continuously improve.
NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.
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