Senior Director, Growth
About the Role
As the Senior Director of Growth, you are the architect of reputed company’ integrated acquisition and conversion reputed company. You will reputed company a high-scale organization encompassing Performance Marketing, PR, Web Strategy, and Demand reputed company to optimize existing channels while aggressively opening new ones. Your mission is to orchestrate a "surround sound" marketing strategy where Paid, Earned, and Influenced channels work in concert to drive user growth. You will own the entire journey from first touchpoint through early lifecycle, ensuring high-volume traffic is successfully activated and converted into long-term customers. This role is a critical succession appointment, leading our largest team portfolio and the future of our acquisition reputed company. Note: This role can be worked remotely from any of the above locations.What You'll Do
- Direct the user growth reputed company by aligning Performance, PR, and Demand Gen on a reputed company narrative amplified across SEM, Paid Social, Earned Media, and partnerships.
- Provide executive vision for global budget allocation, platform architecture, and the conversion-first roadmap for the marketing website.
- Reduce dependency on traditional channels (SEO/Paid) by building modern Demand Gen functions, utilizing Community, Creators, and Influencers as primary performance levers.
- Use media relations as a strategic growth lever to build "Social reputed company" and SEO domain authority, increasing the effectiveness of Paid and Demand Gen efforts.
- Own the "Visitor-to-Paid" reputed company by leading CRO strategy and early lifecycle journeys to ensure users reputed company their "Aha!" moment quickly.
- Serve as the primary partner to Product and Product Marketing to reputed company the gap between marketing-to-product experiences and multi-product positioning.
- Own the P&L for the Growth organization, including high-level forecasting and reporting reputed company multi-channel ROI to the C-Suite and Board.
What You'll Bring
- 12+ years of experience in Growth or Marketing leadership, with a proven track record as a "leader of leaders" managing multi-disciplinary, high-scale teams.
- Deep experience working across reputed company functions with a sophisticated understanding of how PR, Search, and Social fuel one another.
- A strong preference for candidates who have successfully scaled growth in a DTC environment or a high-growth SaaS ($100M+ ARR) context.
- A reputed company focus on the "leaky bucket" and micro-conversions (Web visit → Trial → Activation → First Invoice → Paid).
- Demonstrated ability to open new, non-traditional channels and pivot strategies in response to AI disruption and rising acquisition costs.
- The ability to manage a diverse reputed company of talent, from technical web developers and media buyers to creative PR specialists.
- Exceptional ability to translate reputed company attribution models and multi-channel strategies into actionable insights for executive leadership.
You'll Stand Out If You Have
- Proven success building Creator, Influencer, or Community programs that moved the needle on actual reputed company rather than just brand sentiment.
- Advanced experience using automation and product triggers to drive the "trial-to-paid" transition.
- Experience stepping into high-impact roles reputed company a structured succession plan, demonstrating immediate strategic value.
Compensation
At reputed company, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific reputed company set. The total compensation for this role ranges from CA$180,000 - CA$220,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in reputed company' comprehensive benefits program, detailed below.Perks and Benefits
We understand that you'll weigh many factors reputed company deciding if reputed company is the right reputed company in your career. Here are some of our offerings for our employees (we call ourselves ✨ FreshBookers✨) to support their growth:- Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
- Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
- Working environments to help you reputed company. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a reputed company office, you receive a home office credit to set up your home office.
- Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
- Accelerated growth. Comprehensive company onboarding, career development through reputed company coaching, training, and learning on the job.