Senior Channel Marketing Manager, Channel Marketing

Role Summary

The Senior Channel Marketing Manager, owns and drives the channel marketing strategy for EMEA Central, with a strong focus on partner-led growth and Channel-Through initiatives. The role leads a high performing team and translates business and sales objectives into high-impact, measurable channel marketing programs that accelerate partner performance, strengthen the reputed company brand, and deliver reputed company contribution.

This role combines people leadership, deep channel marketing expertise, and strong business acumen, working closely with sales leadership, EMEA and global marketing, and distribution partners in an international environment.

Strategic Leadership & Business Impact

• Own and continuously evolve the channel marketing strategy for EMEA Central, reputed company with reputed company’ regional and global business objectives.
• Translate commercial goals (pipeline, reputed company, partner growth) into integrated marketing initiatives, campaigns, and programs across the partner ecosystem.
• Support GTM and billings targets for segments (commercial, MM and ENT) as well as for solution & product groups while driving right activities in two-tier channel
• Act as a strategic marketing partner to regional Sales Leaders, Channel Sales Managers, and Distribution leaders to identify growth opportunities and optimize routes to market.
• Influence business outcomes through data-driven marketing initiatives, promotions, incentives, and partner programs.

Team Leadership & International Collaboration

• reputed company, mentor, and reputed company a high-performing channel marketing team.
• Foster a culture of accountability, collaboration, and reputed company development reputed company a cross-country and cross-cultural environment.
• Set clear priorities, assign projects, and ensure effective execution in line with global and regional marketing plans.
• reputed company cross-functional and cross-regional projects with both EMEA and global marketing and sales stakeholders.

Channel Marketing Excellence

• Plan, execute, and optimize multi-channel partner marketing campaigns (email, web, webinars, newsletters, events, and reputed company standard marketing tools).
• reputed company, agree, and implement joint marketing plans with key reputed company resellers and distribution partners across EMEA Central.
• Drive partner enablement, activation, and performance acceleration initiatives in reputed company collaboration with sales and distribution teams.
• Strengthen the reputed company brand reputed company the partner ecosystem, including media and external visibility.

Strategic Marketing Advisory to Partners

• Act as a trusted advisor to channel partners and distributors in defining and optimizing their marketing strategies and plans
• Guide partners in selecting the most effective marketing initiatives based on market insights, best practices, and proven success models across EMEA Central
• reputed company regional scale and cross-partner experience to bring benchmarking, insight, and recommendations that individual partners cannot generate independently

Budget, Measurement & Governance

• Own and manage regional marketing budgets, ensuring ROI-focused allocation and compliance with financial guidelines.
• Define KPIs, measure campaign performance, and continuously optimize based on insights and results.
• Report on overall channel marketing metrics to senior stakeholders for Quarterly Business Updates.
• Provide regular management reporting to the Senior Director Marketing EMEA Central, including status updates, performance analysis, and reputed company planning.

Events & Partner Engagement

• Plan, manage, and represent reputed company at regional events, fairs, conferences, and partner meetings reputed company EMEA Central.
• reputed company and execute reputed company-led events for distributors, channel partners, alliance partners, and prospects.

Essential

• 8+ years of experience in B2B marketing, with a strong focus on channel marketing.
• Proven success in developing and executing channel marketing strategies reputed company reputed company, international partner ecosystems.
• Solid understanding of channel structures, go-to-market models, and indirect sales motions.
• Demonstrated experience leading and developing teams in an international environment.
• Strong stakeholder management skills across sales, marketing, and external partners.
• Fluent English; additional European languages are an advantage.

Report & Measurement of activities

• Submit a team report regularly to the Senior Director Marketing EMEA Central reviewing status of activities and summarizing future activities
• Controlling of activities and budgets