Product Marketing Manager - USA
We’re looking for a Product Marketing Manager to own product marketing for all US products and platforms. This is a highly strategic, hands-on individual contributor role for a seasoned product marketer who has built product marketing functions before, managed multiple products across regions, and knows what “great” looks like; from positioning frameworks to launch execution.
This role is not about managing a large team; it’s about owning the craft. You will define the product marketing foundation, create core assets, establish tiering and launch rigor, and partner closely with Product, Sales, and Commercial leaders to drive adoption and revenue in the US. Working with a lean team, you’ll be comfortable writing, building, and shipping assets yourself, while also designing scalable frameworks for future growth.
Who You Are
- An experienced B2B product marketer with an owner’s mindset
- Someone who has built or meaningfully redefined a product marketing function
- Fluent in product marketing fundamentals—positioning, personas, tiering, launches, enablement
- Equally strong in strategy and execution
- Comfortable operating independently and influencing without authority
- A trusted partner to Sales, Product, and Commercial leadership
What that means day-to-day:
- Own end-to-end product marketing for all US products and platforms, serving as the single point of accountability
- Define and maintain clear positioning, messaging, and value propositions across the portfolio
- Establish product/solution tiering, packaging narratives, and use-case clarity for consistent messaging
- Build and scale the US product marketing playbook (positioning, messaging, launches, competitive frameworks)
- Set standards for high-quality, reusable product marketing assets actively used by Sales and GTM teams
- Develop differentiated, buyer-centric messaging tailored by persona, industry, and buying stage
- Ensure consistent narratives across Sales, Marketing, and customer touchpoints
- Own US product and feature launches end-to-end, driving adoption, measurable revenue impact, and market success
- Partner with Product to translate roadmap into market-ready positioning and launch assets
- Create practical, high-impact sales enablement (overviews, competitive positioning, objection handling, storytelling)
- Capture customer, sales, and market insights to sharpen positioning, influence roadmap, and strengthen differentiation
- Deliver scalable frameworks that support future product and team growth while building trust with Product, Sales, and Commercial leadership.
What you’ll need to be successful:
- Proven B2B Product Marketing experience, ideally in SaaS, compliance, workforce, energy, or regulated industries
- Proven experience building or rebuilding product marketing functions
- Experience owning multiple products or platforms across regions
- Demonstrated success partnering with Sales and Product to drive GTM outcomes
- Strong writer—able to create positioning, messaging, and assets independently
- Deep understanding of product marketing best practices, frameworks, and terminology
- Highly organized, self-directed, and comfortable in fast-paced environments
- Pragmatic Institute certification a plus
What you’ll get in return:
Here are just a few of the great reasons you should join our team!- Work with a global team! We have colleagues and customers across North America and overseas.
- Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
- Veriforce provides
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
- Remote work