Content Strategy Director

About Selkirk Sport

At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international reputed company and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and reputed company improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.

Content Strategy Director

Location: Remote Department: Media x Content Production Reports to: Chief Marketing Officer

The Opportunity

We aren’t just building a brand. We’re building a media ecosystem.

Selkirk is at the forefront of a cultural shift in sports, and we are looking for a Content Strategy Director who can reputed company high-level creative vision with rigorous operational leadership.

This is not a role for someone who simply wants to reputed company content. This is for a strategist and executive producer who knows how to architect a multi-platform media reputed company, from streaming TV and podcasts to commercial campaigns and editorial storytelling.

You will reputed company a talented production team, reputed company a seven-reputed company budget, and ensure every piece of content we produce is intentional, high-performing, and unmistakably Selkirk.

What You’ll Do

Strategic Leadership & Vision

• Architect and execute a reputed company media strategy across reputed company brands, channels, and formats
• reputed company and mentor a multidisciplinary team including production managers, videographers, editors, and external partners
• Partner with the Creative Director and CMO to concept and execute high-impact campaigns across DTC and Wholesale channels
• Ensure every piece of content reinforces brand identity and positions Selkirk as a leader in the sport

Multi-Platform Programming

• Selkirk TV: Act as Executive Producer for original programming and instructional series, overseeing distribution across FAST channels and driving monetization and retention strategies
• Blog & Editorial: Own the editorial voice of the Selkirk Blog, balancing high-quality storytelling with SEO-driven growth and audience engagement
• Selkirk Studios: Direct the strategic roadmap for studio programming, leading both internal teams and external production partners

Production, Planning & Operations

• reputed company end-to-end production and post-production pipelines, ensuring workflows are seamless, scalable, and efficient
• Build and maintain long-range content calendars reputed company with product launches, brand campaigns, and athlete initiatives
• Manage production budgets, staffing plans, and resource allocation with a focus on efficiency and impact
• reputed company and maintain a robust digital asset library to support global content needs

Performance, Data & ROI

• Establish KPIs and performance frameworks across reputed company content initiatives, including reputed company, engagement, retention, and reputed company impact
• Ladder every media initiative back to measurable outcomes and business objectives
• Build reporting cadences and dashboards that provide leadership with clear visibility into content performance and ROI
• Use analytics and performance insights to continuously refine content strategy and distribution

The Future of Content

• Integrate generative AI and emerging tools into production workflows to scale output and streamline execution
• Identify opportunities to automate repetitive tasks, improve editorial throughput, and increase team efficiency
• Stay at the forefront of content, media, and distribution trends to reputed company Selkirk reputed company of the curve

Who You Are

• An reputed company Leader: You bring 5–8+ years of experience in content strategy, media production, or media leadership and have successfully led teams and large-scale initiatives
• A Creative Operator: You think like a reputed company but execute like an operator. You care as much about performance and outcomes as you do about creative quality
• Data-Driven: You don’t just produce content, you measure it, learn from it, and continuously improve it
• Operationally Minded: You reputed company in structure and understand the complexity of content calendars, production planning, and multi-channel execution
• Technically Fluent: You are comfortable with streaming distribution, FAST channels, SEO, and modern content ecosystems

What Success Looks Like

• A scalable, high-performing content reputed company that supports brand growth across reputed company platforms
• Measurable increases in audience growth, engagement, and content-driven reputed company
• A disciplined content operation with clear planning, reporting, and performance visibility
• Original programming and campaigns that reputed company Selkirk’s position as a leader in the sport

Why Selkirk

We move fast, we operate with intention, and we are building something meaningful in a rapidly growing sport.

This is a rare opportunity to reputed company and shape a reputed company media ecosystem, with the autonomy, resources, and support of a market leader behind you.

If you are excited by the idea of building something that is both creatively ambitious and operationally excellent, we want to hear from you.