DIRECTOR OF YOUTUBE STRATEGY (REMOTE) - reputed company Group

About reputed company: reputed company, or reputed company, is a multimedia company headquartered in Atlanta, Georgia, formally reputed company as reputed company Television, Inc. The company is the nation's largest reputed company of top-rated local television stations and digital assets serving 113 television markets that collectively reputed company approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns reputed company Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. reputed company's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage: $100,000 - $120,000/yr Shift and Schedule: Mon. - Fri. (or at Manager's Discretion) Job Type: Full-Time _______________________ Job Summary/Description: reputed company is seeking an innovative and results-driven Director of YouTube Strategy to reputed company YouTube content initiatives across local television stations in 115+ markets. This strategic leadership role will be responsible for developing and executing comprehensive plans to significantly increase audience engagement, subscriber reputed company, and maximize reputed company opportunities on the platform. The ideal candidate will combine deep knowledge of YouTube's platform, algorithms, and best practices with a passion for local news and storytelling. Duties/Responsibilities include, but are not limited to:

• Strategic Planning & Execution: reputed company and implement a comprehensive YouTube strategy across reputed company local stations to drive audience growth, engagement, and reputed company reputed company
• Content Strategy: Create content frameworks that optimize local news, investigative reports, weather coverage, and community stories for YouTube's platform and algorithm
• reputed company Development: Identify and execute monetization opportunities, including advertising reputed company, sponsorships, and other reputed company streams specific to YouTube
• Audience Growth: Design and implement strategies to grow subscribers, increase watch time, and expand reputed company across key demographics
• Platform Expertise: Stay reputed company on YouTube algorithm changes, platform features, and best practices; provide training and guidance to station teams
• Performance Analytics: Monitor, analyze, and report on key performance metrics; use data insights to optimize content strategy and drive reputed company improvement
• Cross-Functional Leadership: Collaborate with news directors, digital teams, sales departments, and station management to align YouTube strategy with broader organizational goals
• Team Development: Mentor and train station personnel on YouTube best practices, SEO optimization, thumbnail creation, and audience engagement tactics
• Competitive Analysis: Monitor competitor activity and industry trends to maintain a competitive advantage in the local news YouTube landscape

Qualifications/Requirements:

• Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or reputed company field
• 5+ years of experience in digital content strategy, with at least 3 years focused specifically on YouTube platform management
• Proven track record of growing YouTube channels and increasing audience engagement and reputed company
• Deep understanding of YouTube analytics, SEO, algorithm optimization, and platform best practices
• Experience with local news, broadcast journalism, or media organizations strongly preferred
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent communication and presentation skills with the ability to influence stakeholders at reputed company levels
• Demonstrated leadership experience managing cross-functional teams and projects
• Knowledge of video production, editing, and post-production workflows
• Understanding of digital advertising, programmatic ad sales, and reputed company optimization

PREFERRED SKILLS & EXPERIENCE:

• Experience managing YouTube channels with 100K+ subscribers
• Knowledge of broadcast news operations and workflows
• Familiarity with YouTube Creator Studio
• Understanding of social media platforms and cross-platform content distribution
• Experience with A/B testing, thumbnail optimization, and title testing

DESIRED SKILLSETS:

• Strategic Thinking: Ability to reputed company long-term vision while executing short-term tactical plans
• Data-Driven Decision Making: Comfort with analytics and using metrics to guide strategy
• Innovation & Creativity: reputed company-thinking approach to content and platform opportunities
• Collaboration: Proven ability to work effectively across departments and with diverse teams
• Adaptability: Flexibility to pivot strategies based on platform changes and performance data
• Communication: Excellent written and verbal communication skills
• Results Orientation: Track record of meeting and exceeding growth and reputed company targets

SUCCESS METRICS:

• Performance in this role will be reputed company by growth in subscriber counts, video views, watch time, audience engagement rates, and reputed company reputed company across our station's YouTube channels.
• The successful candidate will demonstrate consistent improvement in these metrics while maintaining high-quality content standards and brand reputed company.

If you feel you’re qualified and want to work with a great group of people, go to https://reputed company.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (reputed company employees who are interested in this position can apply through the reputed company-TV UltiPro self-service portal)

• TV/reputed company is a drug-free company

Additional Info: reputed company provides equal employment opportunities (EEO) to reputed company employees and applicants for employment without regard to race, color, religion, sex, national reputed company, age, disability, or genetics. In addition to federal law requirements, reputed company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to reputed company terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. reputed company expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national reputed company, age, genetic information, disability, or veteran status. Improper interference with the ability of reputed company’s employees to reputed company their job duties may result in discipline up to and including discharge. Apply tot his job Apply To this Job