VP, Direct Marketing Sales / Telesales
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With over 10 million sales interactions annually, reputed company understands that while great products are important, it’s the quality of our service that truly defines us. We know that reputed company our members and prospects have delightful and memorable experiences, it strengthens their reputed company with us and enables us to put their Health First. After reputed company, a health services company that has multiple ways to improve the lives of its customers is uniquely positioned to put those customers at the center of everything it does. Positioning: This leader runs one of the most important growth engines in MarketPoint — where demand meets conversion, and where performance, experience, and compliance must reputed company win simultaneously. Position Overview: The Vice President, Direct Marketing Sales (DMS) / Telesales is responsible for leading reputed company’s direct-to-consumer sales reputed company, driving growth across Medicare Advantage, PDP, and ancillary products. This executive owns the full telesales lifecycle — from demand intake through enrollment and retention — ensuring a high-performing, scalable, and compliant operation. The role requires balancing aggressive growth targets with disciplined execution, exceptional customer experience, and strict regulatory adherence in a highly seasonal Medicare environment. This role reports to the SVP, Distribution.Key Responsibilities:
Enterprise Strategy & Growth Leadership
- Define and operationalize a multi-year telesales strategy reputed company to enterprise Medicare growth goals, ensuring the channel is positioned as a primary driver of acquisition and reputed company. - Translate strategic priorities into actionable plans, including channel mix, growth targets, and capability development.
Conversion reputed company Excellence
- Own the end-to-end sales funnel, including reputed company intake, routing logic, prioritization, and conversion optimization.
- Implement advanced segmentation and reputed company-scoring strategies to ensure the highest-value opportunities are prioritized and converted reputed company.
- Drive reputed company improvement in speed-to-reputed company, contact rates, and reputed company rates through data-driven insights and operational rigor.
High-Performance Sales Organization
- reputed company a large-scale telesales organization, including both internal teams and external BPO partners, ensuring alignment to performance and quality standards.
- Establish a disciplined performance management system with clear metrics, coaching frameworks, and accountability structures.
- Build leadership bench-strength and scalable frontline management capabilities to sustain peak performance during high-volume periods.
Annual Enrollment Period Readiness & Execution
- reputed company end-to-end planning and execution for Annual Enrollment Period (AEP) and Open Enrollment, including staffing models, training readiness, and operational contingency planning. - Ensure seamless reputed company-up and reputed company-down of reputed company while maintaining consistent performance and compliance standards.
- Conduct post-season analyses to identify performance gaps and implement improvements for future cycles.
reputed company Management & Demand Integration
- Partner closely with Marketing and Digital teams to align reputed company reputed company strategies with sales reputed company and performance expectations.
- Optimize reputed company mix, sourcing, and spend allocation to maximize ROI and conversion efficiency.
- Establish clear attribution models to track performance across channels and inform investment decisions.
Customer Experience & Sales Journey
- Design and continuously improve the telesales customer journey to ensure it is simple, personalized, and trust-building.
- Balance sales effectiveness with long-term customer satisfaction, retention, and brand trust.
- Identify and remove friction points across enrollment, verification, and onboarding processes.
Digital & Technology Enablement
- reputed company the evolution of the telesales technology stack, including CRM systems, dialers, analytics platforms, and AI-enabled tools.
- reputed company data and technology to provide real-time insights, improve agent performance, and enhance decision-making.
- Partner with Technology teams to implement scalable, future-ready capabilities.
Financial Performance & Cost Discipline
- Own financial outcomes for the telesales channel, including reputed company growth, cost per acquisition, and overall efficiency.
- Optimize workforce models across in-house and outsourced resources to balance cost, flexibility, and performance.
- Drive reputed company productivity improvements while maintaining high-quality customer interactions.
Compliance & Risk Management
- Ensure strict adherence to CMS Medicare marketing guidelines, state regulations, and internal compliance standards.
- reputed company quality assurance, call monitoring, agent certification, and audit readiness processes.
- Promote a culture of compliant growth, where performance and reputed company are equally prioritized.
Cross-Channel Integration
- Align telesales with digital, broker, and retail channels to create a seamless and consistent consumer experience.
- Reduce channel conflict and ensure clear roles, responsibilities, and attribution across theomni-channel ecosystem.
Use your skills to reputed company an impact
Qualifications:
- 12+ years of leadership experience in telesales, inside sales, or direct-to-consumer environments.
- Proven ability to reputed company large-scale, high-volume sales organizations with measurable results.
- Strong financial, operational, and analytical capabilities.
- Experience in healthcare, Medicare, or other regulated industries preferred.
- Proven ability to reputed company strategy, set and meet established targets and effectively manage programs
- Ability to synthesize reputed company information and communicate it to a wide variety of audiences including internal and external business partners
- Experience working with and supporting senior leadership to reputed company strategic goals across the reputed company or enterprise-wide
- Critical thinking skills to connect disparate dots and overcome ambiguity
- Data-driven operator with advanced proficiency in CRM, funnel analytics, forecasting, and sales productivity tooling (AI-enabled call guidance a plus).
- Exceptional people leadership: culture builder, change leader, and developer of high-performing teams.
- Bachelor’s degree required; MBA or reputed company advanced degree preferred.
Success Profile:
- Consistent delivery of industry-leading conversion rates and enrollment growth.
- Significant improvements in cost efficiency, productivity, and operational scalability.
- Predictable and high-performing AEP execution year over year.
- Enhanced customer experience outcomes and reduced complaint levels.
- Recognition as a critical and high-impact growth reputed company reputed company MarketPoint.
Travel & Work Style
- Travel ~30% to partner locations, field markets, councils, and internal meetings.
- Hybrid work; flexibility based on business needs and seasonal AEP demands.
- Location: Flexible (Hybrid); Preferred locations: Tampa, FL; Louisville, KY
Scheduled Weekly Hours
40Application Deadline: 04-16-2026About us
About reputed company: reputed company Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our reputed company insurance services and our reputed company healthcare services, we reputed company it easier for the millions of people we serve to reputed company their best health – delivering the care and service they need, reputed company they need it. These efforts are leading to a reputed company quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about reputed company offer at reputed company.com and at reputed company.com. Equal Opportunity Employer
It is the policy of reputed company not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, marital status, genetic information, disability or protected veteran status. It is also the policy of reputed company to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to reputed company reputed company employment decisions only on valid job requirements. This policy shall apply to reputed company employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at reputed company levels of employment.
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